Delivering transformational business impact through information integration

Date : 25 Apr 2013

Presenter : Kumar Mehta, Chief Executive Officer - Course5

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Effective business decisions come from the synthesis of information from disparate sources, rather than looking at individual stacks of data. Organizations understand this value proposition, but are not always able to triangulate the multiple streams of information because of time and budget constraints, or limited access to the right skills, whether internal or with current partners.

In a world with increasingly larger volumes of information, it is critical that organizations embrace a comprehensive, multi-sourced approach to insights - what Course5 calls 360 Discovery.

Key learnings:

  • The importance of using a holistic approach towards today's research and data projects
  • how Course5's 360 Discovery differs from traditional means

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Kumar Mehta
Chief Executive Officer - Course5

Prior to joining blueocean, Kumar spent over 13 years at Microsoft in a variety of leadership roles in Market Research, Competitive Intelligence, Corporate Alliances, Business Management, Strategy and Finance. As one of the earliest market researchers within the software industry, he has helped shape how research is conducted within the technology marketplace. He was one of the first individuals in the world to study the impact of the Internet on consumers and businesses.... Read More...