7th Annual BayesiaLab Conference

Date : 10 Oct 2019 - 11 Oct 2019
Venue :
Durham, NC

CONNECT with Course5 Intelligence

Dive deep into Bayesian Inference with Zabi Ulla S. as he speaks on Knowledge Elicitation & Application at BayesiaLab Conference at 16:30 – 17:15 on Thursday, October 10, 2019. The session will discuss Knowledge Elicitation in causal modeling, with special focus on how Course5 Intelligence is using Transfer Learning to solve complex problems in marketing measurement and optimization.

Course5’s marketing applications are primarily built around Bayesian science and leverage BayesiaLab at various levels. In the specific application of BayesiaLab for Integrated Marketing Measurement, Zabi will demonstrate how Course5 infers knowledge from one model and transfers it to other related models to handle various challenges in marketing measurement today. The solution is exclusively built leveraging Bayesian Inference Engine from BayesiaLab, and highlights the flexibility and agility of the technology and robustness of Bayesian Inference Modeling.

Zabi Ulla S Sr. Director Advanced Analytics

Zabi comes with 15 years of experience in data analytics, machine learning and applied artificial intelligence primarily in business consulting domain. He has worked for marque clients such as Lenovo, Intel, Microsoft, YouTube, Del monte, Wrigley, T-Mobile etc. solving complex business problems related to customer monetization and marketing optimization. Read More...

Bhaskar Dey Senior Client Partner and Analytics Advisor

For over a decade, Bhaskar has worked on complex projects covering multi-channel data points in an organization's digital ecosystem. He has also been instrumental in conceptualizing and designing propriety solutions that mine social data for mass personalization of customer segmentation Read More...