Dive deep into Bayesian Inference with Zabi Ulla S. as he speaks on Knowledge Elicitation & Application at BayesiaLab Conference at 16:30 – 17:15 on Thursday, October 10, 2019. The session will discuss Knowledge Elicitation in causal modeling, with special focus on how Course5 Intelligence is using Transfer Learning to solve complex problems in marketing measurement and optimization.
Course5’s marketing applications are primarily built around Bayesian science and leverage BayesiaLab at various levels. In the specific application of BayesiaLab for Integrated Marketing Measurement, Zabi will demonstrate how Course5 infers knowledge from one model and transfers it to other related models to handle various challenges in marketing measurement today. The solution is exclusively built leveraging Bayesian Inference Engine from BayesiaLab, and highlights the flexibility and agility of the technology and robustness of Bayesian Inference Modeling.