Nate Anderson is an experienced data, analytics and marketing communications leader with experience at Google, Ally Financial, Comcast and now FS Investments, an investment management company based in Philadelphia. He has succeeded in his career because he is willing to ask questions and challenge assumptions, using data to uncover the truth. If you have an…

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I am excited for our audience at Course5 Compass: Digital Takes Center Stage to hear from James Oliver. James has been in the analytics industry for nine years, with stints at Comcast, Technorati, The RealReal, and currently Rakuten Rewards, where he is Director of Data Empowerment and Analytics. One interesting fact about James is that…

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I am excited that Leah Weiss and Gabi Steele from Data Culture have agreed to speak at Course5 Compass on May 14th. Leah and Gabi started Data Culture to help companies solve big problems using data and to build lasting data cultures. I saw them present at a Forrester conference in Austin last November about…

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I am really excited that Brent Dykes has agreed to speak at Course5 Compass on May 14th. We are surrounded by data today and Brent helps us make better use of it all by showing us how we can use data to be more effective storytellers. He has a passion for helping companies become more…

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As I thought about who we would want to have speak at Course5 Compass, I wanted to be sure to include someone who is in the middle of using data to solve really meaty problems, especially in the midst of the COVID-19 pandemic. I quickly landed on Alex Robertson. Alex is VP of Enterprise Data…

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One of the great things about the Course5 Compass virtual event is the diversity of presenters we have assembled. We have practitioners, solution providers, a Forrester analyst and members of the academic community. I am pleased to share today a conversation I had recently with Elea Feit, Assistant Professor of Marketing at Drexel University’s LeBow…

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Adoption of digital channels, analytics and applied AI techniques to connect with customers has grown at a rapid pace over the last two plus decades. But for many businesses, legacy interactions via physical stores and broadcast media have remained the overwhelming portion of their sales. Yes, digital influences purchases made in stores. And who hasn’t…

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Great innovation processes are ones that establish context! It is less about streamlining, and more about a revelation, delivering impact, where you recognize it and say ‘that is it’. This art of revelation and delivering impact is the foundation of a good storytelling. Let me start this post with an interesting conversation I had with…

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Analytics is at the top of almost every company’s investment agenda today. However, as I discussed in my previous article, even with this special attention, the success rates of analytics projects are quite disturbing. While there are several reasons for failure of analytics projects, four common mistakes organizations make are: Lack of alignment with business…

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Data, analytics and artificial intelligence (AI) are fast becoming mission-critical elements across industries to ensure businesses continue to remain competitive. Most businesses have been investing heavily to pursue their analytics agenda. However, the success rates of these projects have been quite disturbing. While there are several reasons for failure, here are the top four mistakes…

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