Retained secondary monitoring :
We perform near real-time, multi-sourced tracking and monitoring of newswires (local and international), company websites (press releases, investor updates, financial reports) clinical trial registries, scientific journals, formularies and regulatory agency websites to transform scattered information into relevant and actionable intelligence.
Comprehensive landscape assessments :
Our exhaustive list of more than 13 clinical trial registries (local and international), ensures comprehensiveness of molecules "in development" while triangulation and validation via continuous tracking and monitoring confirms their current development status. Our subject matter expertise, analytics and data visualization competencies ensure these assessments are capable of providing a high level overview of competitor activity or a granular, segmented view of the same within or across therapeutic areas.
Digital/social media research :
The "social media revolution" has led to an explosion of user-generated content on the internet, both in quantity and variability of formats. While the pharmaceutical industry lags behind other industries in adopting this medium, end-users (patients) are increasingly utilizing the internet to research, diagnose, share experiences/opinions about marketed products and in some cases even treat themselves. Course5's end-to-end social intelligence solution integrates traditional research techniques, measurements and contextual mapping to provide comprehensive insights to better understand consumers, the landscape and solve intriguing business problems. Social media listening, sentiment analysis, attribute analysis are a few of the services provided.
Data analytics :
"Deriving value from volume" The application of data analytics and big data strategies can help pharmaceutical companies better manage organizational challenges, R&D productivity and marketing strategies in a rapidly changing environment. Course5 is an analytics hub for leading organizations looking for consultative, data-driven analytical solutions. We offer an array of services to analyze and measure the effectiveness of your marketing initiatives, to refine and optimize marketing strategies based on competitor-reported information (sales data, promotional spend etc.) and online digital media.
Primary CI (ad hoc and retained monitoring) :
Primary intelligence obtained from conversations with KOLs, company representatives, embedded sources and other key stakeholders offer an advantage over other forms of intelligence gathering. However, the limitation with conducting "one-off" assessments of competitor activities and intentions is that it rapidly becomes outdated in a dynamic and ever-shifting landscape. Our primary competitive intelligence methodology comprises a longitudinal multi-pronged approach of targeting numerous sources across consumer and competitor ecosystems. Out actionable intelligence provides clients the ability to anticipate rather than react to the constantly shifting market dynamics.
Medical and scientific conference coverage :
Bolstering our primary intelligence services are our coverage of medical and scientific conferences that provides our clients with high value intelligence on competitor products and strategies in light of the clinical data being presented. Course5 consultants are trained in all aspects of intelligence gathering from medical/scientific conferences. We work with our stakeholders' right from the initial stages to formulate a pre-conference plan based on the most pressing KITs & KIQs. Intelligence gathered at the end of each day (sessions and posters attended, KOLs interviewed, booth coverage) is consolidated and disseminated to clients the same day in the form of a daily email debrief. All conference related material (audio recordings, photographs, handouts at booths) are shared at the end of the project. Clients also receive a concise conference report within 2 days of the conference ending, which attempts to succinctly answer many of the KITS and KIQs. A detailed conference report is delivered within 10 days of the submission of the concise report.
Primary Market Research :
Course5 offers quantitative and qualitative solutions to primary market research across the life sciences and healthcare industry. Our 360⁰ view of the pharmaceutical space combined with a client-centric approach enable us to provide decision support for new product/service launches, new market entry, improving sales and staying ahead of the competition. Our global reach ensures we can leverage capabilities in developed as well as emerging markets.
Payer insights (market access) :
While optimal reimbursement, target market access and pricing are critical challenges for drug manufacturers, the ultimate goal of drug development as perceived by regulators, healthcare providers and patients is creating and delivering value. Course5's can assist you with evaluating the payer environment into which your product will be launched and develop a realistic assessment of the best price and access situation that can be achieved and maintained in those markets.
War games, scenario planning :
War games and strategic planning allows clients to anticipate and identify likely competitor threats and assess shifting market dynamics. Our war games and scenario planning services enable companies to pressure test and navigate possible outcomes about market evolution, business opportunities and threats. The strategies subsequently founded are, therefore, more likely to succeed allowing decision makers and strategists to stay ahead of the competition.
Market sizing and forecasting :
Market Sizing and forecasting empowers decision makers to determine opportunity and growth capacity, identify segments of interest and customer types, and set sales performance goals within or across markets of interest. As a global market insights firm, we can leverage our scientific and clinical expertise, analytics capabilities and commercial due diligence to help clients realize the potential of their product in their market of choosing. Our consultants are competent at both the "bottom up" as well as "top down" approach to market sizing depending on your needs and specifications.
Evaluation of in-licensing and M&A candidates :
In-licensing and M&A activities have been rising significantly in the pharmaceutical industry as companies streamline operations, optimize portfolios and try to compensate for lost revenues from patent expiry among other reasons. Course5 ensures its clients identify the true value of the opportunity by combining our global analytics capabilities with our deep industry knowledge. The identification, selection and prioritization of potential targets are driven by robust frameworks used to highlight target attractiveness across scientific/clinical/regulatory and commercial attributes.
Generics and biosimilars threat assessment :
Increased biologics usage across therapeutic areas, patent expiry of blockbuster drugs and increased cost-containment measures make biosimilars an attractive and sustainable revenue option for established and first-time biologics manufacturers. Formulating a comprehensive defence strategy is paramount for reference biologic manufacturers to staving off price erosion from biosimilars. By virtue of our rich experience in this area, we are uniquely positioned to offer deep insights into the evolution of the biosimilars market and provide our clients with a roadmap that allows them to successfully stay ahead.
Blue Noesis (CI Platform) :
A highly customizable, web‐based, handheld device-enabled competitive intelligence platform that allows for information dissemination in real‐time across key functional areas. Blue Noesis also doubles as a repository for periodic competitive intelligence reports across disease areas and as a platform for discussion threads pertaining to uploaded content. The fundamental layout facilitates multi-option accessibility within a single screen and provides users with an optimal 2-click access to content.The tool can be leveraged as a one-stop repository across the enterprise to access key intelligence cues from anywhere, any time. With SSL certificates in place, enterprises can be rest assured for confidentiality and data security.
Course5 Link :
A cloud based modular, scalable platform for data storage, integration and reporting as part of overall information strategy. Course5 Link provides a combination of sophisticated data management and intelligence services to bridge the gap between data and insights. It also allows for integration of research data with third party information that can be analysed and thereafter reported. Course5 Link has been deployed on thousands of studies across many verticals and geographies.
