Pharma Market Research

Businesses today need to constantly adapt to a fast-changing, hyper-competitive environment and meet evolving customer needs.

At Course5 Intelligence, we combine over 20 years of experience in market research, deep therapy area knowledge and AI-powered Optimizer Suite™ to rapidly provide pharma clients with impactful insights.

Our solutions provide deep understanding of markets and help with evaluate target product profiles, track performance, and comprehend customer behaviors and perceptions for better product lifecycle management.

To know more about Optimizer Suite™, please click the video link on right.

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  • Clinical Development Strategy
  • Product Optimization
  • Market Assessment
  • Competition Dynamics
  • Launch & Promotion Strategy
  • Performance Monitoring
  • Customer Understanding
  • Revisiting The Process
How can clinical trials be optimized?
What are the challenges faced by trial sites?

FEATURES

  • Investigator survey
  • Indication prioritization

How can clinical trials be optimized?
What are the challenges faced by trial sites?

FEATURES

  • Investigator survey
  • Indication prioritization

How does our product TPP compare with that of our competitors?

FEATURES

  • Target product profile (TPP) testing
  • Concept testing

How is the current market defined?
Does the market hold potential for growth?
What is the market likely to be when we launch our product?
What percent of market share is my product likely to capture?

FEATURES

  • Market/ disease landscape understanding
  • Market sizing and market share estimation/ projections
  • Patient diaries to quantify patient segments/ shares
  • Target product profile (TPP) testing & demand assessment
  • Concept testing

Who are the key players today?
Who will lead in the future?

FEATURES

  • Market/ disease landscape understanding

What should be our launch strategy?
How should we structure our promotions?

FEATURES

  • TPP testing
  • Concept testing
  • New product launch & positioning via standard Awareness Trial and Usage (ATU)
  • Pre-launch market understanding
  • Perceptual mapping
  • Message recall
  • KOL identification/mapping
  • New communication claims creation
  • Price estimation

How can we track our product performance vis- à-vis our competitors'?

FEATURES

  • Brand performance tracking (via ATU)
  • Adoption tracking
  • Patient diaries to quantify drug/patient shares
  • Perceptual mapping
  • Message recall

How do physicians perceive our product?
What messages do they recall?
Can we understand disease from the patient perspective?

FEATURES

  • Message recall
  • Perceptual mapping
  • Patient journey mapping
  • Emotions & sentiments research
  • Patient insights research
  • New communication claims creation

If anything goes off target, how can we fix it?

Use Cases

Building New Communication Claims

The client from the pharma industry wanted to develop new marketing/communication claims based on an analysis of the efficacy of their...

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Perceptual Mapping

The pharma industry client required insights on current unmet needs and future prescribing habits of physicians, in order to...

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