Optimizing Digital Spend Using Consumer Search Behavior

Date : 30 Apr 2019
Time :
11:00 AM EST  /  4:00 PM CET

Presenters : David McBride, SVP – Digital Analytics Solutions and Consulting | Zabi Ulla S, Sr. Director – Advanced Analytics and Data Science

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Tuesday, 30th Apr 2019 at 11:00 AM EST / 4:00 PM CET

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For marketers trying to optimize ROI on their digital spend, the key to success is to move in on the customer buying journey early— during the 'research' and 'consideration' phases.

Join the Webinar to see how real-time consumer searches can help you –

  • Monitor the digital landscape in real time
  • Predict interests, desires, attitudes, and beliefs of consumers
  • Monitor and pick trends that are relevant for your business
  • Predict business outcomes based on dynamic customer behavior
  • Optimize digital spend by leveraging customer search behavior data