Optimizing Digital Spend Using Consumer Search Behavior

Date : 30 Apr 2019
Time :
11:00 AM EST  /  4:00 PM CET

Presenters : David McBride, SVP – Digital Analytics Solutions and Consulting | Zabi Ulla S, Sr. Director – Advanced Analytics and Data Science

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Tuesday, 30th Apr 2019 at 11:00 AM EST / 4:00 PM CET

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For marketers trying to optimize ROI on their digital spend, the key to success is to move in on the customer buying journey early— during the 'research' and 'consideration' phases.

Join the Webinar to see how real-time consumer searches can help you –

  • Monitor the digital landscape in real time
  • Predict interests, desires, attitudes, and beliefs of consumers
  • Monitor and pick trends that are relevant for your business
  • Predict business outcomes based on dynamic customer behavior
  • Optimize digital spend by leveraging customer search behavior data

David McBride SVP – Digital Analytics Solutions and Consulting

David McBride is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, technology settings. David is passionate about helping companies achieve growth through data-informed customer relationships. Read More...

Zabi Ulla S Senior Director - Advanced Analytics and Data Science

Zabi is an expert data scientist and is highly successful in developing enterprise analytical programs using statistical and machine learning methods for business problem solving, operational and strategic decision making. Read More...

Megha Chaudhry Global Head Of Marketing

Megha has over 14 years of marketing experience spanning across Information Technology, Digital Analytics, Cable and Telco, Financial Services and Market research with extensive exposure to international markets - US, Europe, Middle East and Asia Pacific. Read More...