How Retailers/eTailers Can Leverage Social Media Properties for Upcoming Holiday Season

Date : 03 Oct 2016

Presenter : Anees Merchant, Senior vice president - Course5

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The most effective and impactful use of digital data especially social media is during the holiday season, many retailers want to ensure that the strategies they've executed will pay off during the holiday shopping season, a crucial selling period.

>Listen to Course5's retail industry expert and Senior Vice President of Social Media and Digital Analytics, Anees Merchant, as he discusses the most effective and impactful use of digital data - especially social media - to boost sales and maximize return on marketing investment during the holidays. Developed especially for store, digital and ecommerce retail strategists, this webinar speaks to both social intelligence basics and best-of-class practices within the dynamic retail marketing and technology landscape.

Key learnings:

  • Leveraging data and insights from social media in a variety of dimensions
  • Setting the right priorities from a social media channel standpoint
  • Ensuring consistency across communications channels
  • Understanding the impact that Google's "Hummingbird" will make during the holiday sea

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Anees Merchant
Executive Vice President – Applied AI & Digital

Anees leads the Applied AI and Digital business and brings over 23 years of experience to Course5 Intelligence Pvt. Ltd. He has worked with numerous global Fortune 500 clients acro Read More...