How Retailers/eTailers Can Leverage Social Media Properties in Planning for Key Retail Events

Date : 03 Oct 2016

Presenter : Anees Merchant, Senior vice president - Course5

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Encore Presentation (Middle East and India)

The holiday shopping season is here and many retailers are scrambling to ensure that the strategies they've executed will pay off during this crucial selling period.

Join Course5's retail industry expert and Senior Vice President of Social Media and Digital Analytics, Anees Merchant, as he discusses the most effective and impactful use of digital data -especially social media - during key retail events to boost sales and maximize return on marketing investment. Developed especially for store, digital and ecommerce retail strategists, this webinar speaks to both social intelligence basics and best-of-class practices within the dynamic retail marketing and technology landscape.

Key learnings:

  • Leveraging data and insights from social media in a variety of dimensions
  • Setting the right priorities from a social media channel standpoint
  • Ensuring consistency across communications channels
  • Understanding the impact of Google's "Hummingbird"

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Anees Merchant
Executive Vice President – Applied AI & Digital

Anees leads the Applied AI and Digital business and brings over 23 years of experience to Course5 Intelligence Pvt. Ltd. He has worked with numerous global Fortune 500 clients acro Read More...