How Retailers/eTailers Can Leverage Social Media Properties in Planning for Key Retail Events
Date : 03 Oct 2016
Presenter : Anees Merchant, Senior vice president - Course5
Encore Presentation (Middle East and India)
The holiday shopping season is here and many retailers are scrambling to ensure that the strategies they've executed will pay off during this crucial selling period.
Join Course5's retail industry expert and Senior Vice President of Social Media and Digital Analytics, Anees Merchant, as he discusses the most effective and impactful use of digital data -especially social media - during key retail events to boost sales and maximize return on marketing investment. Developed especially for store, digital and ecommerce retail strategists, this webinar speaks to both social intelligence basics and best-of-class practices within the dynamic retail marketing and technology landscape.
- Leveraging data and insights from social media in a variety of dimensions
- Setting the right priorities from a social media channel standpoint
- Ensuring consistency across communications channels
- Understanding the impact of Google's "Hummingbird"
Executive Vice President – Applied AI & Digital
Anees leads the Applied AI and Digital business and brings over 23 years of experience to Course5 Intelligence Pvt. Ltd. He has worked with numerous global Fortune 500 clients acro Read More...
Anees Merchant - Executive Vice President – Applied AI & Digital
Anees leads the Applied AI and Digital business and brings over 23 years of experience to Course5 Intelligence Pvt. Ltd. He has worked with numerous global Fortune 500 clients across various industries, including Retail / eTail, Travel and Hospitality, Telecommunications and Technology and Media. Last year he was recognized as 40 under 40 by a premium India publication house to honor his digital initiatives. Anees serves as an Advisor for the WIAC (Wiley Innovation Advisory Council). For two years in a row he has co-authored the Wiley Black Book (2019 and 2020) with other esteemed industry leaders in partnership with Wiley.
At Course5, Anees has led and launched industry-recognized and leading solutions and products (Compete and Discovery). His work at Course5 revolves chiefly around setting go-to-market strategy for Applied AI, scaling global business (sales, operations, and solutions), engaging with Executives at Fortune 500 companies and building the strategic partner ecosystem.
Anees has worked with clients across industries to drive impact on their business by enabling them with innovative AI-led solutions and practices. He is currently focusing on leveraging artificial intelligence to disrupt the space of digital and insights. Anees is also certified on Lean Six Sigma with an MBA from NMIMS, Mumbai.