Data Literacy: Closing Insights Gaps in Uncertain Times
Date : 09 Jun 2020 |
Time : 10:30 AM ET / 7:30 AM PT
Presenter : Jennifer Belissent, Distinguished Analyst – Forrester
As Thomas Edison said, “The value of an idea lies in the using of it.” The same goes for data and the insights derived from that data. Unfortunately, most organizations struggle to become insights-driven. They don’t effectively use their data-based insights to create differentiation and competitive advantage. Why not? Because they’ve focused on their technology, and not enough on their people.
Employees don’t recognize data. Decision-makers aren’t comfortable going against their gut instincts, even when presented with new insights. These skills are not innate; they must be learned. To be insights-driven, organizations must build data literacy. And in these uncertain times, data literacy skills are now more important than ever.
This webinar will help you:
- Understand what it means to be an insights-driven organization.
- Explore the need for data literacy across the entire organization.
- Learn about key competencies such as recognizing data and its value, interpreting data visualizations, and insights-driven decision-making.
- Identify potential opportunities for partnerships to expand and enhance your insights capacity.
- Understand how data literacy skills can help organizations navigate uncertainty.
Distinguished Analyst, Forrester
Jennifer serves business insights professionals and their partners with research that examines the tools and services that help organizations better use and share data. Jennifer is Read More...
Jennifer Belissent - Distinguished Analyst, Forrester
Jennifer serves business insights professionals and their partners with research that examines the tools and services that help organizations better use and share data. Jennifer is particularly interested in the data economy. Her research focuses on strategies for developing and delivering data products and services; the emergence of alternative data sources and marketplaces; and the rise of insights services providers to help companies leverage complex data and analytics technologies and methodologies. Jennifer is also interested in the role of data and technology in transforming government. She has written and spoken extensively on smart cities, spanning open data initiatives, citizen engagement, the internet of things, and connected urban infrastructure. Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.
SVP- Analytics Products, Solutions and Consulting, Course5 Intelligence
David McBride is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, technology settings. David is passionate about helping compan Read More...
David McBride - SVP- Analytics Products, Solutions and Consulting, Course5 Intelligence
David McBride is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, technology settings. David is passionate about helping companies achieve growth through data-informed customer relationships. He has led analytics teams at Comcast and American Eagle Outfitters and has created customer analytics products at IBM and Intel. David is a frequent speaker and event organizer. He holds an MBA from The Anderson School at UCLA.