Automating Campaign Data Management for Faster, More Accurate Attribution
Date : 03 Oct 2016
Presenters : Bhaskar Dey, AVP (Digital) - Course5 | Disha Sharma, Product Manager-Course5
It is often a daunting task for marketing and sales leaders to manage campaign data for multiple campaigns that run across geographies and promote a range of offerings. The manual processes for creating and uploading multiple spreadsheets for analytics is very slow and susceptible to errors, in addition to consuming large amounts of time from senior leadership.
This webinar from Course5 that demonstrates how digital marketing, product and analytics teams can use automation to solve the quintessential challenges with campaign attribution, without having to spend hours manually mapping campaign performance measures to unique campaign identifiers.
We will demonstrate how to eliminate the need for maintaining separate excel workbooks for each campaign or by regions, with a DIY platform that enables digital practitioners to manage their metadata in a seamless fashion. Also, that automating metadata updates ensures the right attribution to the last click, providing a higher degree of accuracy in the source of truth. A completely automated process with no manual intervention can releases leadership bandwidth to focus on strategic activities.
A hosted solution ensures minimal IT involvement, complete control by business teams, saves time on long and painful IT SCRUMs and has complete compatibility with Adobe Marketing Cloud (Analytics) for near to real-time data uploads and refresh cycles.
During this webinar, attendees will view a demo of SYNERGIST, Course5's digital data classification platform and see how it can help organizations achieve all of the above benefits.
Senior Client Partner and Analytics Advisor
For over a decade, Bhaskar has worked on complex projects covering multi-channel data points in an organization's digital ecosystem. He has also been instrumental in conceptualizin Read More...
Bhaskar Dey - Senior Client Partner and Analytics Advisor
For over a decade, Bhaskar has worked on complex projects covering multi-channel data points in an organization's digital ecosystem. He has also been instrumental in conceptualizing and designing propriety solutions that mine social data for mass personalization of customer segmentation across different touchpoints in the digital ecosystem. Further, Bhaskar has played a critical role in conceptualizing multiple analytics solutions for Fortune 500 clients worldwide, and he leads the digital analytics consulting team for leading clients in India.
Disha Sharma as a product manager for the Digital Team at Course5 manages the entire portfolio of digital products and solutions, including - attribution and measurement platform, Read More...
Disha sharma - Product manager
Disha Sharma as a product manager for the Digital Team at Course5 manages the entire portfolio of digital products and solutions, including - attribution and measurement platform, product metadata management, customer segmentation, digital persona & foot printing solution, competitive intelligence & insights, marketing automation and tag audit. She also over looks in-house algorithms and data engines that power our products & solutions.