Increased revenue through cross-channel campaign optimization
Increase in customer registration and lift in revenue per customer
Reduction in Cost Per Acquisition through targeted marketing
Increase in return visitors and revenue lift due to personalized content
Different customers have different needs. Course5’s Machine Learning (ML)-based clustering framework delivers relevant and actionable segments for your audience. And our AI-driven Personalization solution, Next Best Step, drives a learning, evolving, and cost-optimized experience across channels.
Leverage real-time lift models that highlight the actions marketers can take to improve customer retention where there is high propensity to churn. Segment subscription customers into cohorts. Measure retention decay curves to discover what campaigns and experiences lead to retention.
Get the insights you need to optimize and execute campaigns in real-time. Our Campaign Analytics solution assumes a myriad of data sources. Spanning both digital campaigns and in-store trade promotions, we help you forecast and perform scenario analysis and report on effectiveness to all stakeholders in real-time.
Obtain a true read on consumer attitudes with Course5’s Social Media Analytics, a multi-disciplinary approach that blends insights across research, technology, analytics, and business insights. Understand and act on market and consumer attitudes with Course5’s Social Analytics.
Earn customers’ loyalty and enhance their experience at every touchpoint. Analyze and orchestrate retail journeys. Leverage Course5’s out-of-the-box Natural Language Processing (NLP) engine to mine unstructured data. Increase Net Promoter Score (NPS) by identifying the factors that matter most to customers.