Case Study

Leveraging a Balanced Scorecard for Performance Analysis

This retail client was in need of a balanced scorecard model that would enable its senior leaders to understand the drivers of store-level financial performance and empower the delivery of the company's brand promise (excellent customer service, superior product quality and range, and a highly enjoy...

Case Study

Multi-channel Insight for NPS by Optimizing Distribution Center Web

Course5 solved the problem of high post-delivery returns that led to poor customer experience, low overall Net Promoter Score (NPS), and drop in revenue. ...

White Paper

The Rebound to Personalization Post Data Security Norms

Between macro strategies for segmentation and individual-level personalization, lies a huge area of opportunity for businesses to create live, shifting micro-segments of consumers based on their immediate or recent behavioral characteristics. And the source of data for these micro-segments is not ne...

Case Study

NPS search analysis for a leading retailer in the US

One of the largest global retailers, headquartered in US, was facing high negative Net Promoter Score (NPS) values for the search functionality across the website for all products....

Case Study

Promoting personalized offers and initiatives across channels

The client invested significantly in digitizing their processes and enabling digital as a self-service channel to reduce their operational cost....

Case Study

Leading retailer in US

The client was not able to meet their monthly and quarterly targets for both their brand awareness and performance based campaigns....

Case Study

Managing of Digital Business Intelligence support

A leading athletic apparel retailer wanted to streamline their current setup, sought a partner to manage stakeholder queries related to all published reports and manage their BI reporting platforms to integrate their current BI stack....

Case Study

Optimization of Shopping Cart Page

The client requested for a comprehensive usability study on their entire checkout process, plus, a deep-dive analysis of their consumer behavior w.r.t the entire checkout process....