Case Study

Social Media Study for Brand Awareness of Cloud Computing

They wanted to gain a comprehensive understanding of their brand awareness in the cloud market and how they were perceived in association with cloud-based technologies. ...

Case Study

Market Opportunity Assessment in Enterprise Resource Planning (ERP)

The Enterprise Resource Planning (ERP) software market, while witnessing slow growth, continues to be a sizable and attractive market segment for IT vendors....

Case Study

Cloud Partnership Opportunity Analysis Identifies Prospects

Due to increased adoption, the marketplace is becoming cluttered with big and small players offering a plethora of cloud-based products and services. Hence, identifying a suitable cloud vendor to develop a strategic partnership with can be a daunting task within this extremely complex and fragmented...

Case Study

Big Data Market Landscape Analysis

Course5's client, a leading infrastructure vendor, does not have a direct offering in the Big Data space, but plays an important role as a key enabler of big data solutions. Amidst challenging times where global economies are extremely volatile and IT investments are slowing down, it is critical tha...

Case Study

Market opportunity assessment for Content- Centric Networking (CCN)

Course5 was asked to provide a comprehensive market opportunity assessment of a future or prospective CCN technology developed by the client company....

Case Study

Enterprise Social Network - Audience Research

Course5 was asked to provide an expansive analysis and derive insights from the middle-level management audience usage of various tools and client company's enterprise social networking solution, within the scope of their work's day-to-day activities, team collaboration and others....

Case Study

Evaluating a product idea by understanding the feature price fit

Given that the development of new properties for a video game is a risky and equally expensive endeavor, our client wished to understand if what they conceptualized would appeal to today's active gamer. The client also needed to evaluate the price sensitivity of the market on this new property and t...

Case Study

An ecosystem study of device management vendors in the machine to machine (M2M) market

The client wished to carry out a market scoping and ecosystem study to validate its perceptions on the opportunities in the machine to machine market before making investments. The client has the following hypotheses:

  • As the machine to machine (M2M) industry extends its focus beyond ni...

Case Study

Comprehensive product analysis of leading cloud platforms

Software development in the cloud has expanded to take on many forms. This is an arena where developers can do what it takes to create winning cloud strategies. Companies may offer cloud-based development and application scaling or infrastructure management for deploying and managing apps in the clo...

Case Study

Costing Analysis of Adding Connectivity Solutions to Cars

New technologies are transforming the automotive sector, which have major implications for industry players and consumers alike. In the current landscape, cars have a computing power of 20 personal computers with embedded software featuring more than 100 million lines of code and the ability to proc...

Case Study

Deep-dive analysis of the transportation and logistics industry

The transportation and logistics industry has undergone significant changes in recent times. Due to its cross-functional role, it is a critical link between industries and is often a mirror that reflects imminent changes....

Case Study

Assessment of competition landscape for predictive maintenance

The future growth of value-added services in the value chain of machine to machine (M2M) market and the Internet of Things (IoT) will, to a great extent, come from data....

Case Study

High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

  • This client's website had more than 100 campaigns running each week and the data was flowing into multiple marketing platforms
  • The client wanted to understand the digital depth and goal conversion of various marketing efforts
  • They wanted to understand how cam...

Case Study

Leading PC Manufacturer Enhanced Agitility of Marketing Decisions With Near real Time Digital Competitive Intelligence

A leading US PC manufacturer wanted to look at competitive intelligence and highlight key trends around the marketing 4Ps (product, price, place and promotion) by leveraging digital data.....

Case Study

Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omni-channel reporting system

  • Client had recently migrated from Adobe Marketing Cloud to Google Analytics and required help during the migration effort
  • Client was running more than 50+ campaigns a week and wanted to understand the efficacy of their omni-channel campaign efforts
...

Case Study

PC manufacturer simplified tracking of channel performance for campaigns and improved accuracy of attribution across channels

  • Client's website had more than 1,000 campaigns running in a week and client wanted to ensure automated campaign tracking and classification solutions
  • Prior to the Course5 solution, regional stakeholders used to work with individual agencies to set up campaigns and trac...

Case Study

Global PC vendor simplified 80,000+ digital pages through automated tag management solution

  • Client had 80,000+ web pages spread across 15 domains and multiple languages, which contributed to data integrity challenges in their implementation of Adobe SiteCatalyst
  • Lack of coordination between site and analytics teams resulted in inconsistency and errors in tagging ...

Case Study

Leading PC Manufacturer Enhanced Funnel Effectiveness Through Better Lead Nurturing Using Advanced Digital Analytics

  • This client's stakeholders were worried about issues related to poor lead quality, sales pipeline and funnel indicating lack of a robust lead scoring mechanism
  • Specifically, the client requested Course5 to create a propensity model at marketing team level base...

Case Study

Comprehensive prospect profiling across digital channels for a leading technology company

A Leading US technology company wanted to improve their customer retention and acquisition rates by targeting their large B2B customer base....

Case Study

Competitive intelligence -gaming console for a leading pc manufacturer

A global PC manufacturer wanted to deploy a competitive intelligence gaming console for real-time updates against a 4P analysis...

Case Study

Hiring analysis of a cloud provider

The cloud market is growing at a very fast pace with an increasing number of companies shifting away from legacy IT services to cloud-based services....

Case Study

Assessment of government cloud market and competitive landscape

Globally, cloud computing is transforming businesses across industries and creating a paradigm shift by delivering hosted services through the internet with many benefits and innovation...

White Paper

Data Lakes: Four Things To Consider for Future Scalability

Data is growing in volume, speed and in types. This is creating challenges for storing data and using it when required. To overcome this challenge, organizations are embarking on data lake journeys. ...

White Paper

High Performance Computing (HPC) - Report on its biggest transition in two decades

(HPC) encompasses advanced computation over parallel processing, enabling faster execution of highly compute intensive tasks. HPC systems can range from a desktop computer with an accelerator ...

Case Study

App Trends and Forecasts.

The client was lagging behind its competitors in app store performance and in terms of revenue generated from the store, the client hence wished to identify opportunities to expand.....

Case Study

The Ad Blocker Invasion - A threat to digital advertising industry

Ad Blockers are big threat to digital advertising. Use of Ad Blockers by phone and operating system manufacturers have further raised concerns in the Advertising Industry ...

White Paper

The Four Commandments of competitive intelligence

New product introductions and marketing for existing products would have been a cakewalk if you had known about your competitor's plans, However, since, it is unlikely that they would share this information with you, it is imperative ...

White Paper

What-if AWS acquires Salesforce.com?An analysis on benefits and implications onthe industry

AWS and Salesforce have entered into a strong partnership deal, to fulfill some of the gaps in their businesses. The likely acquisition of Salesforce by AWS is expected to extend their long standing relationship, thereby deriving further synergies and benefits...

White Paper

Quantum Computing Processors: A Deep-Dive Analysis

Quantum computing is the area of study focused on developing computer technology based on the principles of quantum theory, which explains the nature and behavior of energy and matter on the quantum (atomic and subatomic) level...

White Paper

Threat Intelligence: Immunizing the Organization against Cybercrime

In today’s cyber landscape, new and sophisticated threats continue to emerge on a daily basis across multiple platforms & technologies. Cyber criminals pose different types of threats to organizations across various sectors and geographies, driven by a host of socio, economic and political motivat...

White Paper

An Introduction to Smart Dust Technology

Smart Dust technology produces motes for commercial and military use and helps in developing world-class remote premises surveillance technology, these tiny machines equipped with sensors are now becoming a reality....

White Paper

Brand Tracking With Digital Data

As digital media data analytics and allied digital cognitive capabilities evolve, brand tracking goes live - straight from the consumer's consciousness. Social data, combined with Web Analytics data and customer data available to an organization, provides compelling snapshot of consumer opinion, exp...

Case Study

Enhanced Marketing Agility

A leading manufacturer of laptops and peripherals notice constant decline on their consumer attention spans...