Case Study

Segmentation Study Unveils Product Insights

The client wanted to capture the cleaning behavior of less acculturated Hispanic consumers. The objective was to gain pr...

Case Study

Evaluating the feasibility for brand name change and its effect on positioning and awareness

Client was interested in changing the brand name for a product line extension, Study was designed to determine which of ...

Case Study

Category segmentation and consumer market study to understand Headphone usage patterns

Client wanted to understand habits and usage related to earbud/ headphone use, purchase process, and customer segments, ...

Case Study

Attitude and usage segmentation on fast food consumption

Course5 was asked to conduct a segmentation analysis and predictive model to enable a better understanding of customer a...

Case Study

Large Technology vendor achieved mass personalized customer engagement with social media analytics

One of the large technology companies wanted to better target profitable segments for acquisition and enhance engagement...

Case Study

Pharmaceutical Giant Improved Customer Engagement Through Geo-Targeting Using Social Media Analytics

  • The client wanted to drive better city / state specific campaigns to drive adoption of sunscreen usage
  • ...

Case Study

Leading global beverage company improved customer segmentation in multiple countries through social media insights

A leading global beverage company wanted to improve their understanding of alcohol and non-alcohol market by leveraging ...

Case Study

Global CPG Giant Achieved Mass Personalized Customer Engagement For Enhanced Brand Loyalty and Product Innovation

Client had limited access to customer behaviour, preferences and need states based on primary MR data. Client wanted det...

Case Study

Verbatim analysis of toothpaste and mouthwash concept testing results

This consumer products company had developed around 50 concept ideas for toothpaste and mouthwash categories combined. T...

Case Study

Information synthesis on gum health

A significant amount of market research was done on the gum health space and this client had numerous reports of varying...

Case Study

Understanding bi-cultural Hispanics segment to drive growth across key categories

In 2014, 13% of total US households were Hispanic and it is expected to grow to 35% by 2030. This client wanted...

White Paper

Deep Learning in Autonomous Cars

Technology has seen plenty of advancements over the decades, with cars nowadays being equipped with several sensors such...

White Paper

Product Attribute Optimization Using Social Data

Product offering has no less part to play in building market share, brand image and the very much sought after, customer...

Case Study

Targeting Bicultural Hispanics

Bicultural Hispanics are the second generation Hispanics; are bilinguals and the ones who have adopted US behaviors and ...