Evaluating the feasibility for brand name change and its effect on positioning and awareness
Industry : Consumer Goods and Services
Client was interested in changing the brand name for a product line extension, Study was designed to determine which of three names should be retained...
Thank you for your download request.
If the requested Case Study was not downloaded automatically, please click on the below link.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok