Single stack solutions undermine innovation
One-directional, prescriptive and undifferentiated and poorly adaptable solutions. Lacks customization and personalization
Balancing best-of-breed and best of ease
Brands fail to match pace of customer behaviors and expectations due to siloed approach. Customer are inundated with offers and recommendations without relevance and consistency
Delivering personalization at scale
Lack of technology and joined-up infrastructure makes it challenging to gain 360° view of customer, and deliver right personalization at right time
1P data Integrators – Prebuilt connectors to all customers sales and merchandising data
Orchestration Engine – AI framework to sync identities to achieve unified customer view
AI Engine – Theory – Guided ML for effective and scalable modelling
Customer Map – Visual customer 360 view with sequential activation triggers
Activation/Plug-n-Play – Out of box connectors to enable real-time and batch activation
New Customer recommendations: Our solution intelligently handles the cold start problem with the help of session based and demographic based recommendations
Personalize e-mail communications: Promotional mail is leveraged as a potential channel to recommend products that may have high affinity to reactivate the individual purchasing patterns
Home Page Personalization: Personalizing the webpage/app homepage layouts to suit the preferences and the interests of the user. Dynamic seasonal layouts to recommend seasonal products
Promotion Optimization: Reactivate the desire to buy through push notifications/In app messaging about product availability/relevant offers on interested products across various categories
Improve Retention: Reactivate predictive churners with relevant emails/push notifications/in app messaging about relevant products and offers to retain high value customers
8-13% increase in customer registration, engagement and conversion rates
Our proprietary orchestration platform help in effective implementation of home page personalization will improve site visits, Call-to-Action page personalization will improve conversions and PDP personalization will improve user registration and improve faster purchase journey.
Up to 80% increase in clicks on the tail items
Relevant and consist outreach over emails, in-app messaging improves click through rates and help improve user engagement and increase user retention rates.
Improved channel growth / personalized outreach to all user types
Our goal is to enable relevant and consistent outreach of all user types. This is best achieved with hybrid approach – orchestrate machine learned recommendations with human experienced best practices.