Course5 Next Best Step

Enrich customer experiences and monetize using AI

An e-commerce focused personalization solution that creates best-in-class customer experiences with its AI powered recommendation orchestration engine, and wide range of out-of-the-box functionality that offers quick implementation & smooth integration

Deploy solution within 1 week

Go live in
2 weeks

Experience positive
results in 3 weeks

Expect ~ 8%-13% uplift in conversions, 20%-30% returned visitors and ~70% reduction in cart abandonment

Business Challenges

Single stack solutions undermine innovation

One-directional, prescriptive and undifferentiated and poorly adaptable solutions. Lacks customization and personalization

Balancing best-of-breed and best of ease

Brands fail to match pace of customer behaviors and expectations due to siloed approach. Customer are inundated with offers and recommendations without relevance and consistency

Delivering personalization at scale

Lack of technology and joined-up infrastructure makes it challenging to gain 360° view of customer, and deliver right personalization at right time

Capabilities

1P data Integrators – Prebuilt connectors to all customers sales and merchandising data

Orchestration Engine – AI framework to sync identities to achieve unified customer view

AI Engine – Theory – Guided ML for effective and scalable modelling

Customer Map – Visual customer 360 view with sequential activation triggers

Activation/Plug-n-Play – Out of box connectors to enable real-time and batch activation

New Customer recommendations: Our solution intelligently handles the cold start problem with the help of session based and demographic based recommendations

Personalize e-mail communications: Promotional mail is leveraged as a potential channel to recommend products that may have high affinity to reactivate the individual purchasing patterns

Home Page Personalization: Personalizing the webpage/app homepage layouts to suit the preferences and the interests of the user. Dynamic seasonal layouts to recommend seasonal products

Promotion Optimization: Reactivate the desire to buy through push notifications/In app messaging about product availability/relevant offers on interested products across various categories

Improve Retention: Reactivate predictive churners with relevant emails/push notifications/in app messaging about relevant products and offers to retain high value customers

Business Impact

8-13% increase in customer registration, engagement and conversion rates

Our proprietary orchestration platform help in effective implementation of home page personalization will improve site visits, Call-to-Action page personalization will improve conversions and PDP personalization will improve user registration and improve faster purchase journey.

Up to 80% increase in clicks on the tail items

Relevant and consist outreach over emails, in-app messaging improves click through rates and help improve user engagement and increase user retention rates.

Improved channel growth / personalized outreach to all user types

Our goal is to enable relevant and consistent outreach of all user types. This is best achieved with hybrid approach – orchestrate machine learned recommendations with human experienced best practices.

Do you think it could help? Happy to tell you how.

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