IA CORPORATE RESEARCHERS CONFERENCE

Date : 22 Oct 2019 - 24 Oct 2019
Venue :
Orlando

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In a burgeoning marketing ecosystem with shrinking customer attention, insights that can increase the impact of your next Ad campaign are invaluable. What if critical insights on Ad creatives are available right at the design stage, saving significant time and money on market research?

On October 23, 2019, 4:35 PM to 5:20 PM, Anil Damodaran from Course5 Intelligence and Anne Sedgwick from Microsoft will talk about ‘Turning Digital Disruption to Advantage: How Microsoft is leveraging AI based Insights for Success’, where they will describe how Course5’s AI-powered platform, Adomate, provides insights and recommendations on creative design and media placement. Significantly, the session will provide a rare behind-the-scenes view on the training and mentoring process for Adomate, which is key to understanding any AI solution.

Adomate taps past campaign data (survey and biometric consumer responses to past ad campaigns) using Computer Vision, Machine Learning, Deep Learning and advanced Modeling to quantify the impact of specific features in the ad video such as lighting, scene quality, logo presence, celebrity presence and tonality, narrative elements and music.

Meet us at IA CRC to know how you can immediately leverage Adomate to go to market with the best possible creative, faster than ever before.

 

Anil Damodaran Vice President - Research AI

Anil is an accomplished business leader and marketer with over 15 years of experience in the marketing analytics space. He currently manages Go-To-Market & Product Strategy for Course5’s Adomate product (an AI based Advertising Intelligence system). Read More...

Anne Sedgwick Sr. Research Manager - Microsoft

Anne Sedgwick is a Sr. Research Manager at Microsoft. Passionate about advertising and creative, Anne specializes in campaign measurement. She focuses on evaluation of the Microsoft Surface campaign and its evolution over the past three years Read More...