IA Converge

Date : 10 Dec 2019 - 11 Dec 2019
Venue :
Los Angeles

CONNECT with Course5 Intelligence

What defines the modern insights-driven organization is not the implementation of analytics by the organization, but rather the adoption and consumption of insights by its people. It’s the last mile.

Join us for a session on The Unknown on December 11, 2019, 10:45 AM to 11:15 PM, where Hetal Thaker Patel from iHeartMedia and Anees Merchant from Course5 Intelligence will provide a sneak peek into the day-to-day environment of iHeartMedia and how insights and analytics are being disseminated across the organization.

Over the past 20 years, Course5 Intelligence has built robust AI-based platforms and end-to-end market research capabilities that are today driving the digital transformation of our global clients.

The session will provide insights on how leveraging NLG, AI, and other technologies enable data to be delivered at the right time to maximize business outcomes.

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Anees Merchant Executive Vice President – Analytics & AI

Anees has 20+ years of experience with a strong background in eCommerce, Manufacturing, Services, Software, Travel and Retail Verticals. Over the years he has been entrusted to conceptualize, build and grow operations for functions such as - Data Management, Analytics, Business Insights, CRM and Secondary Market Research. Read More...

Hetal Patel EVP – SmartAudio Intelligence Insights at iHeartMedia

Hetal Patel is the EVP of SmartAudio Intelligence Insights at iHeartMedia. As such, she leads a team that provides research, insights and analytics to help shape iHeartMedia’s value proposition. In addition, she provides critical consumer insights, market intelligence and industry trends to iHeartMedia’s various teams, markets and executives. Her efforts are primarily focused in areas such as audience analysis, advertising sales metrics, next generation attribution solutions, specifically podcast attribution efforts. Read More...

Megha Chaudhry Vice President - Global Head Of Marketing

Megha has over 14 years of marketing experience spanning across Information Technology, Digital Analytics, Cable and Telco, Financial Services and Market research with extensive exposure to international markets - US, Europe, Middle East and Asia Pacific. Read More...