Connect to Convert 2019

Date : 25 Sep 2019 - 27 Sep 2019
Venue :
Boston, MA

CONNECT with Course5 Intelligence

Data-driven marketing is THE primary source of customer acquisition and retention for B2B marketers. But marketers often face seemingly overwhelming obstacles in leveraging technology to optimize the use of customer data and marketing technology.

In a session titled ‘Unleashing Insights in B2B Marketing with Data and Analytics’ on September 25, 1:00 PM – 1:40 PM, David McBride, SVP – Digital Solutions and Consulting at Course5 Intelligence and Tushar Mukherjee, Head of eCommerce Analytics at Lenovo will share key insights about the transformation of marketing through new data and insights at Lenovo.

Attend this session to learn how to take advantage of opportunities presented by Data Management Platforms (DMP) and deliver personalized customer interactions via point-of-sale, web, CRM, email and other sources.

Meet us at the event to know more about how Course5 Intelligence helped transform Marketing Analytics at Lenovo, and how we can help you achieve your marketing, sales, and customer experience goals with AI-driven Analytics.

David McBride
SVP- Analytics Products, Solutions and Consulting, Course5 Intelligence

David McBride is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, technology settings. David is passionate about helping compan Read More...

Tushar Mukherjee
Head of eCommerce Analytics, Lenovo

Tushar has 12+ years of experience in the tech industry with expertise in ecommerce, analytics, consulting and financial management. Prior to Lenovo Tushar worked for Tata Consulta Read More...