Data-driven marketing is THE primary source of customer acquisition and retention for B2B marketers. But marketers often face seemingly overwhelming obstacles in leveraging technology to optimize the use of customer data and marketing technology.
In a session titled ‘Unleashing Insights in B2B Marketing with Data and Analytics’ on September 25, 1:00 PM – 1:40 PM, David McBride, SVP – Digital Solutions and Consulting at Course5 Intelligence and Tushar Mukherjee, Head of eCommerce Analytics at Lenovo will share key insights about the transformation of marketing through new data and insights at Lenovo.
Attend this session to learn how to take advantage of opportunities presented by Data Management Platforms (DMP) and deliver personalized customer interactions via point-of-sale, web, CRM, email and other sources.
Meet us at the event to know more about how Course5 Intelligence helped transform Marketing Analytics at Lenovo, and how we can help you achieve your marketing, sales, and customer experience goals with AI-driven Analytics.