Converge is modern insights industry conference that brings together the brightest minds on marketing research, data science, and advanced data analytics. Leaders from the marketing and insights teams from global organizations like Microsoft, Pinterest, Disney, and Whirlpool will be sharing groundbreaking achievements in data integration and growing access and speed to insights.
Date : 04 Dec 2018 - 05 Dec 2018 | Venue : Los Angeles
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When an advanced Search Analytics program tried to predict Influenza-like illness counts purely based on search behavior, how did the results compare with Center of Disease Control (CDC) data?
Find out in an aptly titled session One Step Ahead from 1:50 PM – 2:20 PM (PST) on December 4, 2018 at Converge, where Anees Merchant, Senior Vice President – Digital at Course5 Intelligence, and Bunmi Onibokun, Director of Media Insight and Analytics at PepsiCo, will be talking about the groundbreaking program for the first time.
See how new data combined with new technologies is changing the face of forecasting.
Senior Vice President – Digital
Anees has 20+ years of experience with a strong background in eCommerce, Manufacturing, Services, Software, Travel and Retail Verticals. Over the years he has been entrusted to conceptualize, build and grow operations for functions such as - Data Management, Analytics, Business Insights, CRM and Secondary Market Research. Read More...
Director - Media Insight and Analytics
Bunmi Onibokun is the Director of Media Insight and Analytics at PepsiCo where he leverages Market Research and Data Analytics to Plan, Measure and Optimize media execution across all channels for Nutrition Brands. Read More...