Marketers today need to go to market with their campaigns fast and with the best possible creative. Speedy and reliable pretesting is the best way to achieve this. Course5’s Creative Testing is a comprehensive, self-service cloud platform that helps marketers take fast, insight-backed decisions on their creative campaigns.

With an exhaustive inbuilt question bank, collaboration with global panel partners, and advanced analytics and visualization capabilities, you can set up a study in minutes and receive real-time progress updates, a clear Go/No Go verdict, and deeper insights on a live dashboard.

Designed with deep understanding of research objectives and how advertising works, Course5 Creative Testing helps you drive precise in-market results with the right creative campaign. It helps you leverage technology and high-quality data, analysis, and insights to extract the most from your ad-spend.

THE
FEATURES

Business Orientation

Final Go/No-Go decision is based on your specific business objectives and KPIs

Customizability

Exhaustive inbuilt question bank can be used to auto-build and customize your questionnaire

Advanced Slicing Dicing

Advanced views to gain deeply valuable insights and new perspectives through deep dives into data

Analytics and Insights

Get actionable insights from research data in real time

Artificial Intelligence driven Knowledge Repository

Self-learning algorithms auto parse new data patterns and transfer learnings from past and competitor campaigns to new studies

Go or
NO-GO

Our technology suggests a Go/No Go Verdict, based on the primary KPI for your ad.

Creative 1

Pre-Test
KPI Score
51%

Post-Test
KPI Score
69%

Creative 2

Pre-Test
KPI Score
41%

Post-Test
KPI Score
45%

BUSINESS
IMPACT

  • High Return on Marketing Investment
  • Agility in campaign strategy and implementation
  • Flexibility in pricing model, subscription or pay-per-use
×