Marketers today need to go to market with their campaigns fast and with the best possible creative. Speedy and reliable pretesting is the best way to achieve this.
Course5’s Creative Testing is a comprehensive, self-service cloud platform that helps marketers take quick, insight-backed decisions on their creative campaigns.
With an exhaustive inbuilt question bank, collaboration with global panel partners, and advanced analytics and visualization capabilities, you can set up a study in minutes and receive real-time progress updates, a clear Go/No Go verdict, and integrated, contextual insights on a live dashboard.
Designed with deep understanding of research objectives and how advertising works, Course5 Creative Testing helps you drive precise in-market results with the right creative campaign. It helps you leverage technology and high-quality data, analysis, and insights to extract the most from your ad spend.
The Features
Business Orientation
Final Go/No-Go decision is based on your specific business objectives and KPIs
Customizability
Exhaustive inbuilt question bank can be used to auto-build and customize your questionnaire.
Advanced Slicing Dicing
Advanced views help gain deeply valuable insights and new perspectives through deep dives into data
Analytics and Insights
Get actionable insights from research data in real time.
Artificial Intelligence driven Knowledge repository
Self-learning algorithms auto parse new data patterns and transfer learnings from past and competitor campaigns to new studies.
GO OR NO-GO
Our technology suggests a Go/No Go verdict, based on the primary KPI for your ad
Creative 1
Pre-Test
KPI Score
51%
Post-Test
KPI Score
69%
Creative 2
Pre-Test
KPI Score
41%
Post-Test
KPI Score
45%
Business Impact
- Final Go/No-GO decision is based on your specific business objectives and KPIs
- Agility in campaign strategy and implementation
- Flexibility in pricing model: subscription or pay-per-use
