Raising the Conversion
Quotient Across the Funnel

The days of piecemeal funnel targets are over. Even as businesses deploy newer tools, technologies, and strategies to refine each stage of the funnel, the need for a unified end goal and cascading outcomes is clear and urgent.

Course5 Intelligence’s Conversion Rate Optimization (CRO) solution uses a proprietary framework to bring strategic alignment to all parts of the marketing funnel, ensuring that every stage from brand awareness through prospecting to lead management is oriented towards the goal of conversion.

The Conversion Rate Optimization solution is an end-to-end approach for assimilating diverse channels, campaigns, and stages of the customer buying journey by providing a robust approach for optimizing content, taxonomy, conversion workflows, and calls to actions (CTAs) to optimize outcomes at every level.

Course5 enables smart marketers to refine, calibrate, and reshape every piece of the marketing funnel to not only achieve maximum conversion, but also inspire consumers and reinforce brand value along the way.

conversion rate optimization-overview


Course5’s platform-agnostic framework for optimization

Vertical-focused expert teams with deep industry knowledge

End-to-end conversion optimization process

Cross-channel behavioral and performance data to build test hypothesis and influence the experience across multiple channels


conversion rate optimization-framework


  • Improved overall conversion rate for the digital channel
  • Better visitor engagement across channels
  • Better ROI from performance-based and brand awareness campaigns
  • Incremental revenue and improved gross margins