Continuous CI monitoring in multiple sclerosis

Continuous CI monitoring in multiple sclerosis

To design and deliver a customized CI program for continuous monitoring and reporting key competitor activities for both marketed products and pipeline molecules.

Industry : Life Sciences
Solution : Consumer & Market Insights
Centralized Market and Competition Sensing Platform for a Semiconductor Giant

Centralized Market and Competition Sensing Platform for a Semiconductor Giant

The existing competitive tracking process in the client organization was people-driven and decentralized. The client faced several challenges such as information overload from multiple sources and data duplication in this approach.

Industry : Technology
Solution : Consumer & Market Insights
Customer Monetization Solution Using Applied AI

Customer Monetization Solution Using Applied AI

The client was looking for a solution that provided customer-based insights and business decision support for retail, commercial and SME businesses.
A core focus of the business requirement was to develop the ability to provide exceptional customer service.

Industry : Financial Services
Solution : Customer Analytics Digital Analytics
Geo-Prioritization: Identifying Market Clusters and Mapping Key Drivers for Market Prioritization

Geo-Prioritization: Identifying Market Clusters and Mapping Key Drivers for Market Prioritization

The client wanted to expand their current business to other countries. For this, they wanted to prioritize the markets they should target based on their estimated potential.

Industry : Technology
Solution : Consumer & Market Insights
Building New Communication Claims

Building New Communication Claims

The client from the pharma industry wanted to develop new marketing/communication claims based on an analysis of the efficacy of their…

Industry : Life Sciences
Solution : Consumer & Market Insights
Perceptual Mapping

Perceptual Mapping

The pharma industry client required insights on current unmet needs and future prescribing habits of physicians, in order to…

Industry : Life Sciences
Solution : Consumer & Market Insights
Cybersecurity Standards Landscape

Cybersecurity Standards Landscape

The report helped the client gain insights into the cybersecurity standards activities of organizations, alliances, and companies, and assisted the client in planning their new standards or specifications

Industry : Technology
Solution : Consumer & Market Insights
Improved Regional Warehouse Capacity, Service Levels and Inventory Fill Rate using Course5 Discovery

Improved Regional Warehouse Capacity, Service Levels and Inventory Fill Rate using Course5 Discovery

Supply chains and their processes have traditionally always been complex, with supply chain professionals having to juggle multiple SKUs, multiple buildings, multiple modes of transport, and multiple channels of distributing products to the market.

Industry : Consumer Goods & Services
Solution : Supply Chain Analytics
Impact of COVID-19 on the Personal Computer (PC) Industry

Impact of COVID-19 on the Personal Computer (PC) Industry

The client wanted to understand the impact of the COVID-19 pandemic on the PC market to inform their future strategy.
They wanted to understand changes in customer behavior and perspectives and key themes emerging around PC usage globally.

Industry : Technology
Solution : Consumer & Market Insights
Impact of the COVID-19 Pandemic and Lockdown on the Sustainability Market (CPG) in the UK

Impact of the COVID-19 Pandemic and Lockdown on the Sustainability Market (CPG) in the UK

The findings of this study were used as insights to develop their communications and marketing strategies around sustainability. The client found the insights relevant and valuable, and extended the study to other European countries.

Industry : Consumer Goods & Services
Solution : Digital Analytics
Marketing Spend Optimization

Marketing Spend Optimization

The client was spending 5-6% of their online revenue towards digital marketing and out of which, a significant 45% of the budget was getting spent on Search and Display marketing followed by 25% on Email, 18% on Social

Industry : Retail
Solution : Marketing Analytics
Micro Segmentation

Micro Segmentation

The client conducts a fashion event twice a year. They wanted to analyze the influence of this event on brand and sales level business metrics.

Industry : Consumer Goods & Services
Solution : Customer Analytics
Real-time insights and recommendations on KPIs of growth, inventory, and marketing spend for 27 Marketplaces

Real-time insights and recommendations on KPIs of growth, inventory, and marketing spend for 27 Marketplaces

The Client sells on 27 online and offline channels – Online, Store, Pick-up, Delivery. Each of these channels capture and share their data in different formats making data stitching and visualization a challenge.

Industry : Consumer Goods & Services
Solution : Digital Analytics
Trend Monitoring: Discovering Key Trends in Skin Care in the US

Trend Monitoring: Discovering Key Trends in Skin Care in the US

Course5 conducted a 360-degree analysis, with a holistic approach to integration of multiple sources of information using our blend of domain expertise and technology. The report included insights based on

Industry : Consumer Goods & Services
Solution : Consumer & Market Insights
Brand Monitoring and Governance using Course5 Compete

Brand Monitoring and Governance using Course5 Compete

The client, one of the top 20 global technology brands, wanted to ensure high-quality branding exposure on e-tailer sites and engaged Course5 Intelligence to address the following issues:

Industry : Technology
Category and Brand Insights from Consumer Affairs Data

Category and Brand Insights from Consumer Affairs Data

The client’s insights team wanted to develop a quarterly tracking system leveraging consumer affairs data to gain regular consumer insights. Key objectives were to

Industry : Consumer Goods & Services
Solution : Consumer & Market Insights
Product Reviews and Voice-of-Customer (VoC) Analysis

Product Reviews and Voice-of-Customer (VoC) Analysis

The client, one of the world’s largest providers of personal computers and a Fortune 500 company, wanted to collect product reviews data from leading etailers, marketplaces, social media websites and forums, and use the insights from the data to help improve their overall customer experience (CX).

Industry : Technology
Anti-Aging Skincare Category – A Deep-Dive in the US Market

Anti-Aging Skincare Category – A Deep-Dive in the US Market

The aim of the study was to conduct an extensive thematic analysis to assess customer concerns, preferences and other consideration factors around anti-aging as a beauty products category.

Industry : Consumer Goods & Services
Solution : Digital Analytics
AI-led Digital Platform for Accelerated Credit Management

AI-led Digital Platform for Accelerated Credit Management

Course5 team and Client strategic approach to – Gain 360 degree view of the business of the bank and its customers. Build intelligence and leverage the unified view for actionable insights for business, as drivers for decision making and to standardize KPI’s and Metrics.

Industry : Financial Services
Solution : Digital Analytics
Understanding Asians in the US

Understanding Asians in the US

The report provided insights on the culture, lifestyle, and habits of Asian-Americans, and helped the client have a deeper understanding of this audience. It also aided the client in defining customized strategies to drive growth across categories (oral care, personal care, and home care) among Asian-Americans

Industry : Consumer Goods & Services
Solution : Consumer & Market Insights
Digital Customer Journey Mapping for a Large Retailer

Digital Customer Journey Mapping for a Large Retailer

One of the largest global strategy, consulting & technology companies wanted to map the digital customer journey for Generation Z and Millennials shoppers in the retail fashion industry

Industry : Retail
Solution : Customer Analytics
Event Analysis: FIFA 2018

Event Analysis: FIFA 2018

A global CPG company wanted to conduct an event analysis (Pre and In-flight) to measure ROI on the brand’s current investments associated to FIFA 2018. The objective was to discover perceptions around celebrity players/teams and leverage the findings to strategize on endorsements & derive actionable insights.

Industry : Consumer Goods & Services
Solution : Consumer & Market Insights
Partnering growth with Technology – Optimizer Suite

Partnering growth with Technology – Optimizer Suite

Given the niche they operate in, our client was facing challenges in winning and servicing quick turn-around projects. Their clients expected them to Turn around projects as within 1-2 days of submission Not compromise on the platform expertise, look-n-feel of the survey despite the fast turn-around.

Industry : Research & Consulting Firms
AR/VR Developer Ecosystem

AR/VR Developer Ecosystem

The client wanted to understand the typical roles and responsibilities of people who are likely to buy or investigate AR/VR solutions. Further, the client wanted to know the market size of AR/VR developers market, focus platforms, AR/VR Hardware and Software skill set, organizations hiring for such skill sets and suggestions to better engage with AR/VR developers.

Industry : Technology
Solution : Consumer & Market Insights
Digital Customer Journey Mapping for a Leading Technology Products Firm

Digital Customer Journey Mapping for a Leading Technology Products Firm

Read how we identified customer interactions and mapped end to end, the digital customer journey for laptops in the US

Industry : Technology
Solution : Customer Analytics
Competitive Intelligence Gamification for a Global Technology Products Manufacturer

Competitive Intelligence Gamification for a Global Technology Products Manufacturer

Read how we helped a global manufacturer overcome an interesting challenge that has posed with the change of customer journey

Industry : Telecom
Solution : Consumer & Market Insights
E-Commerce Business Performance Measurement

E-Commerce Business Performance Measurement

Read how Course5 Intelligence assisted a technology client to build a decision engine ecosystem for the leadership team

Industry : Technology
Solution : Enterprise AI
Media Planning by Leveraging Consumer Search Data

Media Planning by Leveraging Consumer Search Data

A Leading consumer products company wanted an effective way of predicting and forecasting campaigns for a specific product line

Industry : Consumer Goods & Services
Solution : Digital Analytics
Marketing Performance Measurement of a Subscription based Software Business

Marketing Performance Measurement of a Subscription based Software Business

A leading US Software Applications Company wanted to change its entire marketing strategy to accommodate their shift in business model

Industry : Technology
Solution : Marketing Analytics
Benchmarking Patient Engagement Programs of Major Competitors

Benchmarking Patient Engagement Programs of Major Competitors

To understand the organizational and functional structure of patient advocacy programs (PAPs) of 5 major competitors in the oncology space

Industry : Life Sciences
Solution : Consumer & Market Insights
Competitive Intelligence Dashboard

Competitive Intelligence Dashboard

Helped senior executives within the client company to easily view and assimilate high-level insights at the indication/competitor/industry-levels.

Industry : Life Sciences
Solution : Digital Analytics
Conference Coverage: ESMO 2018

Conference Coverage: ESMO 2018

Provide end-to-end conference coverage including primary and secondary intelligence gathering based on KITs and KIQs

Industry : Life Sciences
Solution : Consumer & Market Insights
Continuous CI Monitoring and Conference Coverage in Biosimilars

Continuous CI Monitoring and Conference Coverage in Biosimilars

To provide CI support through continuous monitoring and reporting of key competitor events in biosimilars

Industry : Life Sciences
Solution : Consumer & Market Insights
Continuous CI Monitoring and Conference Coverage in Hematological Malignancies

Continuous CI Monitoring and Conference Coverage in Hematological Malignancies

Overall analysis and tracking of the competitive landscape helped our client to learn about the updates to the landscape in real time followed by a deep dive analysis of the implications.

Industry : Life Sciences
Solution : Consumer & Market Insights
Leading retailer in US

Leading retailer in US

The client was not able to meet their monthly and quarterly targets for both their brand awareness and performance based campaigns.

Industry : Retail
Solution : Marketing Analytics
Managing of Digital Business Intelligence support

Managing of Digital Business Intelligence support

A leading athletic apparel retailer wanted to streamline their current setup, sought a partner to manage stakeholder queries related to all published reports and manage their BI reporting platforms to integrate their current BI stack.

Industry : Others
Solution : Enterprise AI
Primary and secondary CI monitoring: PD-1/PD-L1 landscape

Primary and secondary CI monitoring: PD-1/PD-L1 landscape

To provide CI support through continuous monitoring and analysis of competitors’ developing footprints in PD-1/PD-L1 space across multiple indications.

Industry : Life Sciences
Solution : Consumer & Market Insights
Home-based patient management platforms: Assessment and prioritization

Home-based patient management platforms: Assessment and prioritization

To identify devices/platforms in home-based patient management settings which can be developed…

Industry : Life Sciences
Solution : Digital Analytics
Continuous CI monitoring in type 2 diabetes

Continuous CI monitoring in type 2 diabetes

To design and deliver a customized CI program for continuous monitoring and reporting key competitor activities for both marketed products and pipeline molecules.

Industry : Life Sciences
Solution : Consumer & Market Insights
Conference coverage: ASCO 2018

Conference coverage: ASCO 2018

A customized information package highlighting insights obtained from KOLs, physicians and competitor booth representatives
around key topics, and a robust implication analysis to optimize client product positioning and promotional activities

Industry : Life Sciences
Solution : Consumer & Market Insights
Competitors’ field force size and organizational structure analysis

Competitors’ field force size and organizational structure analysis

To estimate the sales force and medical field force size (FTEs), structure and organization of identified competitor portfolio

Industry : Life Sciences
Solution : Consumer & Market Insights
Understanding Hispanics Media Behavior in the US

Understanding Hispanics Media Behavior in the US

The client was in the process of revamping it’s marketing and communication strategies and wanted to particularly tap Hispanics.

Industry : Media
Solution : Consumer & Market Insights
Hispanics’ Digital e-Commerce behavior in the US

Hispanics’ Digital e-Commerce behavior in the US

The client reached out to Course5 to carry out a research and information synthesis on Hispanics’ digital e-commerce behavior in the US that will enable them to define strategies and tactics to drive current and future growth among this segment.

Industry : Consumer Goods & Services
Solution : Consumer & Market Insights
NPS search analysis for a leading retailer in the US

NPS search analysis for a leading retailer in the US

One of the largest global retailers, headquartered in US, was facing high negative Net Promoter Score (NPS) values for the search functionality across the website for all products.

Industry : Retail
Solution : Customer Analytics
Large telecom provider in Western European region targeting both consumer and commercial

Large telecom provider in Western European region targeting both consumer and commercial

A Large telecom provider in Western European region with approx. 5.3 million subscribers had recorded consistent decline in customer satisfaction measures

Industry : Telecom
Verbatim analysis of toothpaste and mouthwash concept testing results

Verbatim analysis of toothpaste and mouthwash concept testing results

This consumer products company had developed around 50 concept ideas for toothpaste and mouthwash categories combined. They received around 5,000 responses

Industry : Consumer Goods & Services
Solution : Consumer & Market Insights
Multi-channel Insight for Enhancing the NPS by Optimizing Distribution Center Web

Multi-channel Insight for Enhancing the NPS by Optimizing Distribution Center Web

Course5 solved the problem of high post-delivery returns that led to poor customer experience, low overall Net Promoter Score (NPS), and drop in revenue.

Industry : Retail
Solution : Customer Analytics
Product Assortment and Up sell Optimization for a Leading Global Footwear Firm

Product Assortment and Up sell Optimization for a Leading Global Footwear Firm

Read how Course5 helped a leading footwear firm to leverage competitive and internal data to optimize product offerings (Optimal products and Upsells on their e-commerce site).

Industry : Consumer Goods & Services, Retail
Solution : Consumer & Market Insights
Early Asset Prioritization in Oncology

Early Asset Prioritization in Oncology

Provide end-to-end conference coverage including primary and secondary intelligence gathering based on KITs and KIQs…

Industry : Life Sciences
Solution : Consumer & Market Insights
Social media analysis of intent-to-switch behavior in a mature market

Social media analysis of intent-to-switch behavior in a mature market

To determine the switching behavior of patients and the magnitude of reasons for switching out.

Industry : Life Sciences
Solution : Digital Analytics
High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

  • This client’s website had more than 100 campaigns running each week and the data was flowing into multiple marketing platforms
  • The client wanted to understand the digital depth and goal conversion of various marketing efforts
  • They wanted to understand how campaigns are influencing customer interactions with various digital properties
  • Additional, they wanted to draw insights from the campaigns and use it to enhance consumer behaviors
  • Overall, the client was looking for a cohesive analytics strategy
Industry : Technology
Solution : Digital Analytics
Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omni-channel reporting system

Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omni-channel reporting system

  • Client had recently migrated from Adobe Marketing Cloud to Google Analytics and required help during the migration effort
  • Client was running more than 50+ campaigns a week and wanted to understand the efficacy of their omni-channel campaign efforts
Industry : Technology
Solution : Digital Analytics
Global PC vendor simplified 80,000+ digital pages through automated tag management solution

Global PC vendor simplified 80,000+ digital pages through automated tag management solution

  • Client had 80,000+ web pages spread across 15 domains and multiple languages, which contributed to data integrity challenges in their implementation of Adobe SiteCatalyst
  • Lack of coordination between site and analytics teams resulted in inconsistency and errors in tagging
  • Questionable data was frequently found by business partners, usually without any explanation, leading to a distrust in the numbers shown by the analytics team
Industry : Technology
Solution : Digital Analytics
Assessment of consumer pain points in the mobile purchase journey

Assessment of consumer pain points in the mobile purchase journey

Mobiles/smartphones are a commodity today with multiple brands – both global and local – selling around 25,000 new models in the market at all perceivable price-points.

Industry : Telecom
Solution : Consumer & Market Insights
Payment Industry Analysis for Understanding the Consumer and Competitors

Payment Industry Analysis for Understanding the Consumer and Competitors

Individuals and businesses are increasingly using convenient and accessible electronic payment products. Therefore, the Ecommerce and payments industry has changed significantly over the last few years.

Industry : Others
Solution : Consumer & Market Insights
Social Media Study for Brand Awareness of Cloud Computing

Social Media Study for Brand Awareness of Cloud Computing

They wanted to gain a comprehensive understanding of their brand awareness in the cloud market and how they were perceived in association with cloud-based technologies.

Industry : Technology
Solution : Digital Analytics
Market Opportunity Assessment in Enterprise Resource Planning (ERP)

Market Opportunity Assessment in Enterprise Resource Planning (ERP)

The Enterprise Resource Planning (ERP) software market, while witnessing slow growth, continues to be a sizable and attractive market segment for IT vendors.

Industry : Technology
Solution : Consumer & Market Insights
Cloud Partnership Opportunity Analysis Identifies Prospects

Cloud Partnership Opportunity Analysis Identifies Prospects

Due to increased adoption, the marketplace is becoming cluttered with big and small players offering a plethora of cloud-based products and services. Hence, identifying a suitable cloud vendor to develop a strategic partnership with can be a daunting task within this extremely complex and fragmented market.

Industry : Technology
Solution : Consumer & Market Insights
Big Data Market Landscape Analysis

Big Data Market Landscape Analysis

Course5’s client, a leading infrastructure vendor, does not have a direct offering in the Big Data space, but plays an important role as a key enabler of big data solutions. Amidst challenging times where global economies are extremely volatile and IT investments are slowing down, it is critical that they follow the latest market trends in order to generate business opportunities and stay competitive.

Industry : Technology
Solution : Consumer & Market Insights
Evaluating the feasibility for brand name change and its effect on positioning and awareness

Evaluating the feasibility for brand name change and its effect on positioning and awareness

Client was interested in changing the brand name for a product line extension, Study was designed to determine which of three names should be retained

Industry : Consumer Goods & Services
Solution : Consumer & Market Insights