We had a fabulous and productive time at the IIeX conference in Amsterdam this year. The Global Market Insights industry gathered over two days with a big focus this year on ‘new ideas and connections’. The conference lay out and event agenda, to manage and support over 40 individual exhibitors plus about 2,400 visitors, worked very well. Heavy networking was encouraged and facilitated. It was held at the same location as previous years at Amsterdam’s historic Beurs van Berlage, which seems to just tick many of the key boxes. We were exhibiting our Blueocean LINK platform, plus other solutions, and also sponsored a breakout session too.

We presented the latest version LiNK V3.0 , with Voice Activated Assistant (through Amazon’s Alexa) which turned out be one of the most exciting ‘new ideas’ at the event. Our ability to talk to Alexa, via Amazon Echo and retrieve data from within LiNK was stimulating (conjuring up a long list of possible use-cases) and engaging. Our LiNK demos went down well and the audience had a good take away to remember later. We were fortunate enough to take part in over 30 meetings over the two days. Plenty to follow up on and we look forward to an exciting journey ahead.

The event was attended by myself, Mike Page and Konstantin Morjan.

Leave a Reply

Your email address will not be published. Required fields are marked *