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IIeX NA: Harnessing 360 Data for Competitive Advantage

We live in a rapidly evolving and increasingly data-rich environment – an
environment where data is exploding all around in terms of volume, velocity and
variety. In this increasingly complex operating scenario, it is a challenge for
companies to develop a thorough understanding of customers, competitors and the
market place, in order to generate actionable insights which can drive core
business strategies.

LeeAnn Hickey and I were excited to represent blueocean market intellignece
at this year’s Insight Innovation Exchange – North America (IIeX NA)
conference. Held in Philadelphia from June 17 – 19, the IIeX conference focused
on driving innovation, looking for better ways to engage with consumers, make
sense of big data, leverage new technologies, and overcome business challenges.

It was a great to join innovative thinkers, share best practices and
influence the global tidal wave of data disruption. We were able to showcase how
blueocean market intelligence is committed to helping brands embrace change by
institutionalizing 360 which integrates data synthesis, advanced analytics,
visualization and storytelling for competitive advantage. Titled “Harnessing 360
Data for Competitive Advantage,”our solution revealed various aspects of a
holistic approach, and how it delivers the most comprehensive view of customers,
competitors and market trends.

LeeAnn captured it perfectly when she said – “the IIeX conference is a
phenomenal platform which brings together global thought leaders, who can
showcase the impact and influence of their innovative practices in the industry.
Blueocean has clearly positioned itself as the strategic leader to guide brands
through the journey of successfully leveraging market intelligence to enable
informed business and marketing decisions.”

You can view the complete version of our IIeX presentation on blueocean’s 360
solution here.

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Ellen Guggenheim

Executive with 15+ years experience propelling purpose-driven companies and professionals to achieve growth results, advising marketers on digital and traditional research solutions, training cross-functional teams,...
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