For years, retailers have been struggling to “listen” to social media with basic keywords and sampling tools in an attempt to garner pieces of valuable insights from data from millions of consumers. Unfortunately, these tools provide a narrow interpretation and clumsy keyword aspects have made it a frustrating endeavor for most companies, delivering little more than useless “buzz.”Now with the holiday shopping season almost here, many are scrambling to ensure that the social strategies they’ve executed will pay off during this crucial selling period.
blueocean market intelligence is hosting a webinar next Tuesday, Novemer 5, that speaks to the next generation of social listening and the progression towards social intelligence through the use of advanced Big Data processing and complex modeling. Senior Vice President of Social Media and Digital Analytics, Anees Merchant, will discuss the most effective and impactful use of digital data -especially social media – during the critical holiday selling season to boost sales and maximize return on marketing investment. Developed especially for store, digital and ecommerce retail strategists, this webinar speaks to both social intelligence basics and best-of-class practices within the dynamic retail marketing and technology landscape.
Attendees will leave informed and ready to achieve success during this (or next) holiday selling season by:
• Leveraging data and insights from social media in a variety of dimensions
• Setting the right priorities from a social media channel standpoint
• Ensuring consistency across communications channels
• Understanding the impact that Google’s “Hummingbird” will make during the holiday season