Research departments are being hit with copious amounts of data every day – from primary market research, syndicated data, transactional data, social media etc. Synthesizing knowledge from the information river has become a necessity; a searchable repository and basic meta-analysis is just not good enough. Researchers and marketers need to understand the traits of good synthesizers and thought partners, and gain a true 360-degree view of the customer.
Delivering on the 360-degree view is not simply about having a unified database, but rather being able to pull together pieces of information that are relevant into an intuitive and rich view for aiding with business decisions.
Join Kumar Mehta, Ph.D., Chief Executive Officer of Blueocean Market Intelligence as he presents “Superior Insights Through Information Integration: Putting 360 Into Practice” as part of the 2014 Europe Insight Innovation Exchange event on February 19 – 20, 2014.
This session will:
- Provide an insightful overview about the future of research and the evolution towards synthesis.
- Using real case studies, reveal how to apply a holistic 360 approach to produce better insights and achieve greater business impact.
- Discuss common myths surrounding typical departmental challenges – time, money, access when applying this integrated approach.
- Share recommendations for how research departments can gain maximum value from the data and information they have in their possession.
We hope you can join us and other innovators next month in Amsterdam.