I am excited for our audience at Course5 Compass: Digital Takes Center Stage to hear from James Oliver. James has been in the analytics industry for nine years, with stints at Comcast, Technorati, The RealReal, and currently Rakuten Rewards, where he is Director of Data Empowerment and Analytics.
One interesting fact about James is that when he was in grad school in 2011, he was part of a team that won the Adobe Analytics Challenge, an annual competition for university students. This is an impressive feat.
James and I spoke via Zoom about how Rakuten Rewards has embraced data to make important decisions: