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Digital

Purchase Rationalization on Social Media

Navin Nayanar | January 8, 2021

Post-Purchase Rationalization on Social Media and its Implications for Marketers

The Future of Customer Experience (CX) is Integrated Experience (IX)

Anees Merchant | December 16, 2020

The Future of Customer Experience (CX) is Integrated Experience (IX)

Sushant Ajmani | November 23, 2020

How is the Data & Analytics Ecosystem Changing?

Augmented Analytics to optimize your Logistics

Sushant Ajmani | October 7, 2020

Optimize your Logistics Network with Augmented Analytics

Sunder Balakrishnan | September 28, 2020

Smarter Inventory Management

Sushant Ajmani | September 15, 2020

Lead-Time Optimization in the Current VUCA Environment

David McBride | September 15, 2020

The Role of Antifragility in Marketing

Sushant Ajmani | September 8, 2020

Demand Sensing: The Smart Way to Manage Demand Volatility in the Current Crisis

Anil Damodaran | September 4, 2020

Understanding the Digital Ad Ecosystem: An Introduction

Suman Hiremath | September 4, 2020

Impact of Covid-19 on Predictive Modeling

Anshul Singh | August 28, 2020

Tapping the e-Commerce Opportunity with Applied AI During and Beyond COVID-19

digital_transformation_is_a_key_for_business

Vivek Shetty | August 20, 2020

Digital transformation is the Key to Business Agility in Uncertain Times

Segmentation Excellence

David McBride | August 11, 2020

Segmentation Excellence Now that Everything Has Changed

Marketplace Optimization for CPG Brands

Anees Merchant | August 6, 2020

A Guide to Marketplace Optimization for CPG Brands

scenario_planning_blog_post_banner

David McBride | July 28, 2020

Scenario Planning for Analytics: Charting Pandemic Outcomes

driving-adoption

Sushant Ajmani | July 22, 2020

Drive Adoption of Data Stories through Personalization & Multi-Modal Consumption Mediums

disruption-in-transportation

Sushant Ajmani | July 20, 2020

How Transportation and Logistics are getting Disrupted and Redefined

customer-journey-analytics

Smriti Misra | July 16, 2020

Customer Journey Analytics for Successful Ecommerce

The-consumer-not-be-the-same

Poonam Dave | July 15, 2020

The Consumer You Knew May Not Be The Same!

impact-of-covid-19

Silky Rout | July 13, 2020

Impact of Covid-19 on Media and Entertainment in India

scalable-and-effective-data-literacy-program

Sushant Ajmani | June 30, 2020

Novel Approaches for a Scalable and Effective Data Literacy Program

pandemic-is-changing-consumer-preferences

Anees Merchant | June 24, 2020

5 Critical Ways the Pandemic is Changing Consumer Preferences

supply-chain-optimization

Sushant Ajmani | June 23, 2020

Ecommerce Supply Chain Optimization in the Current Crisis

supply-chain-risk-management

Sushant Ajmani | June 16, 2020

Pragmatic Ways to Alleviate Supply Chain Risks

Digital_Takes_Center_Stage_Part_7

David McBride | May 8, 2020

Course5 Compass: Digital Takes Center Stage – Part 7

Digital Takes Center Stage - Part 6

David McBride | May 6, 2020

Course5 Compass: Digital Takes Center Stage – Part 6

Digital Takes Center Stage - Part 5

David McBride | May 5, 2020

Course5 Compass: Digital Takes Center Stage – Part 5

Digital Takes Center Stage - Part 4

David McBride | April 27, 2020

Course5 Compass: Digital Takes Center Stage – Part 4

Digital Takes Center Stage- Part 3

David McBride | April 24, 2020

Course5 Compass: Digital Takes Center Stage- Part 3

Digital Takes Center Stage- Part 2

David McBride | April 21, 2020

Course5 Compass: Digital Takes Center Stage- Part 2

Digital Takes Center Stage- Part 1

David McBride | April 17, 2020

Course5 Compass: Digital Takes Center Stage – Part 1

The_Art_and_Science_of_Data_Storytelling

Sushant Ajmani | April 16, 2020

The Art and Science of Data Storytelling

The_Elusive_Art_of_Analytics_Goal_setting

Smriti Misra | April 8, 2020

The Elusive Art of Analytics Goal-setting

Four_Mistakes_in_the_Life_of_an_Analytics_Project

Smriti Misra | April 8, 2020

Four Mistakes in the Life of an Analytics Project

Resilience_Responsiveness_and_Re-configurability_are_the_New_Normal

Sushant Ajmani | April 3, 2020

Resilience, Responsiveness and Re-configurability are the New Normal

Innovation_in_Analytics_Part1_Belief

David McBride | January 22, 2020

Innovation in Analytics: Part 1 – Belief

Creating_a_High-Performing_Analytics_Team

Bhaskar Dey | October 22, 2019

Creating a High-Performing Analytics Team

The_Secret_Sauce_to_Making_a_Smart_Digital_Marketer_Driving_digital_martech_initiatives_effectively

Smriti Misra | October 11, 2019

The Secret Sauce to Making a Smart Digital Marketer: Driving digital martech initiatives effectively

Reimagining Innovation in the Age of Exponential Technologies

Tamal Chowdhury | September 3, 2019

Reimagining Innovation in the Age of Exponential Technologies

Applications of AI in Marketing and Customer Experience Management

Mohanbir Sawhney | August 16, 2019

Applications of AI in Marketing and Customer Experience Management

Optimizing Digital Spend

Zabi Ulla S | August 2, 2019

Optimizing Digital Spend Using Consumer Search Behavior: Excerpts from Post-webinar Q&A

Advice to Startups in Market Research: Augment, Don’t Dismantle

Manish Mittal | July 26, 2019

Advice to Startups in Market Research: Augment, Don’t Dismantle

Accelerated Speed-to-Market

Poonam Dave | July 19, 2019

Accelerated Speed-to-Market: How AI is Changing Market Research

How Augmented Analytics

Smriti Misra | June 25, 2019

How Augmented Analytics is Disrupting the BI Ecosystem

Eliminating Barriers to an Insight

Bhaskar Dey | June 21, 2019

Eliminating Barriers to an Insight-driven Business: Do’s and don’ts from an Analytics champion on ground for 2 decades

Digital Customer Experience Takeaways

Joseph Sursock | April 23, 2019

Digital Customer Experience Takeaways from an Old Church Site in Amsterdam

Enterprise Voice Assistant

Pawas Pritam | January 24, 2019

Enterprise Voice Assistant – A Requisite for the Future

Digital Trading Desk

Anees Merchant | September 25, 2018

Digital Trading Desk: Leveraging the Interplay of Sales-Critical Forces

FAQs about DCX

Sushant Ajmani | May 14, 2018

FAQs about DCX

Maximise Operational ROI

admin | April 25, 2018

Maximise Operational ROI with Digital Customer Experience

DCX Webinar

Sushant Ajmani | March 7, 2018

DCX Webinar: Things We Spoke About

6 Ways to Raise Your Profits

Saurabh Ajmera | March 5, 2018

6 Ways to Raise Your Profits during Off-Peak Season

Influencer Marketing

Nishchay Mathur | October 23, 2017

Influencer Marketing: Getting Inside the Consumer’s Head

Back to School Sales

Nishchay Mathur | July 27, 2017

Back to School Sales 2017 – Another Black Friday for Retailers!

blueocean_approach_segmentation

Zabi Ulla S | July 25, 2017

Blueocean’s Approach to Segmentation

Current_digital_problem

Sushant Ajmani | July 12, 2017

Do current digital problems demand a self-learning based decision engine?

Customer-Segmentation-and-Digital

Tanvi Goila | January 9, 2017

Customer Segmentation and Digital Personas: Tip of the iceberg

What-Product-Categories

Nirupashri Govindarajan | December 22, 2016

What Product Categories will make the Christmas event special for your customers?

Do-You-Have-Your-Black-Friday

Sushant Ajmani | November 22, 2016

Do You Have Your Black Friday Product Recommendations Ready, or Still Hunting? Personalizing the Shopper Experience This Holiday Season

Nishchay Mathur | October 12, 2016

Leveraging the Power of the Brand for Pricing Using Digital Data

Steps Towards Creating

Bhaskar Dey | June 28, 2016

Steps Towards Creating an Impactful Visualization and Data Practice

Adobe Analytics

Bhaskar Dey | April 21, 2016

Adobe Analytics: Best Practices for Implementation

Best Practices of Tag Management Systems

Bhaskar Dey | April 20, 2016

Best Practices of Tag Management Systems: How to Become Power User

Digital Data Classification

Anees Merchant | March 3, 2016

Digital Data Classification: Top Five Mistakes to Avoid

I Feel the Need

Anees Merchant | February 26, 2016

I Feel the Need…The Need for Scale and Trust in Data? Simplifying Campaign Management

Taking Charge in 2016

Ajith Sankaran | November 19, 2015

Taking Charge in 2016: Resounding Themes from TMRE 2015

ROI from digital in 2015

Bhaskar Dey | June 16, 2015

ROI from digital in 2015

Blueocean Market Intelligence Strengthens its Data

Bhaskar Dey | June 8, 2015

Blueocean Market Intelligence Strengthens its Data Analytics and Visualization Strategy for Retailers

Blueocean Market Intelligence to Co-Present

Andrea Libey | March 25, 2015

Blueocean Market Intelligence to Co-Present with Lenovo and Microsoft on Acquiring, Utilizing Customer Insights

ONLINE-BUZZ-FOR-DIGITAL-ANALYTICS

Anees Merchant | November 12, 2014

Online Buzz for Digital Analytics Association Symposium

Analyzing-and-Optimizing-Your-Digital

Anees Merchant | November 7, 2014

Analyzing and Optimizing Your Digital Practice: Blueocean Shares Digital Sciences Maturity Model at DAA San Francisco

Blueocean-Heads-South

Anees Merchant | October 30, 2014

Blueocean Heads South for the DAA San Francisco Symposium

Talk-of-the-Town

Anees Merchant | September 26, 2014

Talk of the Town: Buzz around 2014 Shop.org Summit

Blueocean-is-Bringing-360

Anees Merchant | September 19, 2014

Blueocean is Bringing 360 to the 2014 Shop.org Summit

Twitter-for-2014

Omkar Mishra | June 25, 2014

Twitter for 2014: How Brands should adopt the new Twitter

Explore-new-dimensions-with-Facebook

Omkar Mishra | June 23, 2014

Explore new dimensions with Facebook Audience Insights

SEI 2013 Methodology & Insights

Anees Merchant | December 5, 2013

SEI 2013 Methodology & Insights

Social Media Effectiveness Index Provides CMO

Anees Merchant | November 20, 2013

Social Media Effectiveness Index Provides CMO’s with Improved Model to Connect Social Media Strategy with Real Business Metrics

HOW RETAILERSETAILERS CAN LEVERAGE

Anees Merchant | November 4, 2013

How Retailers/etailers Can Leverage Social Media Properties in Planning for Upcoming Holiday Season

The death of

Anees Merchant | September 30, 2013

The death of “Sentiments” as a measurement on Social Media platforms

Why is measuring social media

Arun V Sarma | June 29, 2013

Why is measuring social media effectiveness very important?

Engaging Social Media taking

Sahan Narahari | May 30, 2013

Engaging Social Media taking over age-old bottlenecks

Indian companies have long way

Sahan Narahari | May 23, 2013

Indian companies have long way to go to maximize benefits of social media: 2013 Social Effectiveness Index 20

Social-Customer-Service

Aayantika Choudhury | February 13, 2013

Social Customer Service – The new mantra to enhanced Public Relations

The-Art-Of-Creating-An-Intelligent

Arun V Sarma | February 5, 2013

The Art Of Creating An Intelligent Brand Experience

Blueocean-Market-Intelligence-Announces-Results-of-Global-Study

Sahan Narahari | January 13, 2013

Blueocean Market Intelligence Announces Results of Global Study Assessing Social Media Effectiveness of Fortune 100 Brands

Intelligent,-Adaptive-Marketing-on-Social-Media

Prashant Parida | December 11, 2012

Intelligent, Adaptive Marketing on Social Media: Opportunities for the Pharma Industry

How-Do-Millennial-Marketers-Score

Jithesh Rajendran | November 15, 2012

How Do Millennial Marketers Score and Turn Singles to Home Runs?

Social-Consumer-Segmentation

Aayantika Choudhury | October 22, 2012

Social Consumer Segmentation- It’s power and impact on future strategies

Identify-&-Convert-Leads-to-fully-qualified

Arun V Sarma | September 17, 2012

Identify & Convert Leads to fully-qualified Sales Opportunities through Social Media [Case Study]

Aayantika Choudhury | September 10, 2012

The Quality of Interaction in Social Media Customer Service – One of the newest game changer to impact your Net Promoter Score

An-Integrated-Social-Ecosystem

Jithesh Rajendran | September 7, 2012

An Integrated Social Ecosystem Aligned with Business Goals and Social Governance [Case Study]

How-different-are-Social-Media-metrics

Jithesh Rajendran | August 24, 2012

How different are Social Media metrics for B2B and B2C companies?

Maximize-your-social-media-effectiveness

Arun V Sarma | August 14, 2012

Maximize your social media effectiveness through Social Synergy

The-Science-of-Social-Media-Timing

Arnab Saharoy | August 13, 2012

The Science of Social Media Timing

Harnessing-Social-Media-for-superior

Prashant Parida | August 10, 2012

Harnessing Social Media for superior business performance

The-New-Era-of-Proactive-Customer

Aayantika Choudhury | August 7, 2012

The New Era of Proactive Customer Service – the differentiator for your brand image

The-Power-of-Social-Media

Praveen BM | August 2, 2012

The Power of Social Media: Ability to Make or Break a Brand

How-to-Use-Social-Media-Data

Jithesh Rajendran | July 25, 2012

How to Use Social Media Data to Build Smart Strategies [Infographic]

Is-your-Social-Media-Strategy

Jithesh Rajendran | July 20, 2012

Is your Social Media Strategy based on social intelligence, or guesswork?

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