Earlier this month we had the pleasure of attending and presenting at the annual event held in Amsterdam – Unleashing Digital Customer Experience (DCX). It is a running theme that has been crossing all industries and sectors, as the importance of paying attention to your customers and attending to their priorities and attention is becoming…
Voice has emerged as the new interface with machines. Google estimated that, in 2018, nearly 20% of total web searches were through voice, a number that is set to increase in the coming years. Therefore the Voice Assistant, which gained popularity in the consumer electronics industry, has begun to make its way into enterprises as…
Today’s customer is spoilt for choice and swamped with information. To keep this customer engaged is a tall order for any retail business who needs to keep a 24/7 focus on multiple factors including organizational strategy, customer data, competitor moves, and market forces such as planned and unforeseen events. Some basic factors that need to…
These are some of the Frequently Asked Questions about Digital Customer Experience that I have come across in my experience. I hope these are helpful in getting you started on your DCX journey. What are the key strategic business drivers behind the Digital Customer Experience program? Based on our experience working with Fortune 500 enterprises…
Blueocean Market Intelligence’s dynamic duo Sushant Ajmani, VP-Consulting, and Joseph Sursock, SVP-Sales, Europe, will be speaking at Unleashing Digital Customer Experience at Amsterdam on 18th May Behind the scenes inside most organizations, Digital Customer Experience is like a giant amorphous entity with incongruous parts and appendages, somehow plodding on through an avalanche of diverse data,…
Webinar: Massive Operating Efficiencies of the Digital Customer Experience. Date: February 8, 2018. Sushant Ajmani, Vice President, Solutions and Consulting at Course5 intelligence shared his views on how organizations can exceed rising consumer expectations through the Digital Customer Experience (DCX). OVERVIEW: A confluence of digital and data capabilities is driving transformation across leading global business…
It’s that time of the year when shoppers are out doing other things and there’s not much for you to do. Think again. In the digital age, there is no off-peak season. Rich and valuable data on consumer and competitor activity is continually being generated and businesses only need to watch and listen to make…
It’s only been 28 years since Tim Berners-Lee gave ‘World Wide Web’ to the World. But in this little duration, the internet has already become an integral part of everyday life for most of the world’s population resulting in penetration of social media in everyone’s life. Till now Marketing Mix for determining product strategy and…
It’s back to school season 2017! The second largest spending holiday which excites children and parents alike is here and is expected to be bigger than ever. If you are running behind in launching your back-to-school promotions, it is nothing to worry about. As per the National Retail Federation, parents strategically wait until the last…
Blueocean takes a very comprehensive and structured approach when it comes to identifying, defining, and profiling segments within a product category. While most companies focus their approaches to segmentation on lifestyle/psychographic variables and needs, Blueocean’s approach is multidimensional and integrating. Fundamentally we believe that purchase decisions within a category are based on a multidimensional gestalt…
