Another year ‘2018’ has gone by and yet there is no trace of any other cloud player able to rival the three major cloud computing juggernauts – AWS, Google and Microsoft. Year after year, the pace at which these players launch services, products, features, etc., continues to remain the same, with no signs of them…

Continue reading

From AI-driven automation to Digital Analytics-enhanced insights, the new avatar of Market Research is beginning to flaunt speedy results, minimal human dependency, and stunning agility in adapting to new research requirements. The market research world is in a state of stasis. As reported by Statista, the global market research revenue for 2016 was estimated at…

Continue reading

Cyber attacks on organizational systems are growing at an alarming rate across the globe, sharply increasing the total cost of global data breaches. Ransomware, phishing emails, and DDoS attacks are some of the major cyber security threats faced by companies around the world. The US, UK, and China are countries most prone to cyber attacks…

Continue reading

Over the recent years, the growth and uptake of ‘Cloud Computing’ technology has been phenomenal. Organizations have begun using ‘as-a-service’ computing resources – in the form of Infrastructure, Platform and Software, to provide value to their businesses. These three categories of cloud computing models, have drastically advanced and are redefining the way one views IT…

Continue reading

Fitness trackers were speculated to be the next big category of consumer devices after smartphones. Smartphones have always had the capability to measure basic fitness parameters, such as counting of steps and number of calories burnt. However, companies such as Fitbit and Garmin capitalized on this growing fitness consciousness by launching bands, watches and other…

Continue reading

We had a fabulous and productive time at the IIeX conference in Amsterdam this year. The Global Market Insights industry gathered over two days with a big focus this year on ‘new ideas and connections’. The conference lay out and event agenda, to manage and support over 40 individual exhibitors plus about 2,400 visitors, worked…

Continue reading

Blueocean Market Intelligence heading towards Europe biggest event Insight Innovation eXchange 2017 We’re excited to announce that Blueocean Market Intelligence is an Exhibitors as well as Networking Sponsor at the Insight Innovation eXchange Europe scheduled on 20-21 February at Amsterdam’s historic Beurs van Berlage. Vice President Mike Page, will be one of the featured speakers…

Continue reading

Customers are the invaluable ‘brand ambassadors’ for any business. We are living in an age where the customer holds the most power, so companies are embracing a customer-first mentality and aligning all activities in hopes to delight the customer. The more the customer is engaged and involved, the greater possibility of customer retention. Rather than…

Continue reading

The signature conference of Amazon Web Services (AWS): ‘re:Invent’ has just concluded, leaving everyone with the realization that the undisputable leader is silently driving, shaping, and setting the “trend”, not just for the competitors, but for the entire cloud computing market. Year after year, the market leader is surpassing its own benchmark, by launching a…

Continue reading

Last Week, I had the pleasure of attending the global Research & Results 2016 conference in Munich. The atmosphere was electric and the air was thick with passion – passion for Research & Results 2016 and the evolving Market Research specialisms. The conference focused the attention of the global market research industry and decision makers…

Continue reading