As digital devices proliferate more and more into people’s homes and lives, consumers’ digital habits are changing at a very fast pace. They are spending more time than ever, hooked to these devices. These digital consumers crave experiences that are personal, unique and uncluttered. Companies are exploiting this opportunity to increase their bottom line through…

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I’m often asked to provide advice to startups in the space of market research. With the experience of starting a market research company (which was later sold to Publicis Groupe in 2012) and now being deeply involved in heading the AI-driven research at Course5 Intelligence, I can vouch that I have seen and been part…

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Another year ‘2018’ has gone by and yet there is no trace of any other cloud player able to rival the three major cloud computing juggernauts – AWS, Google and Microsoft. Year after year, the pace at which these players launch services, products, features, etc., continues to remain the same, with no signs of them…

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From AI-driven automation to Digital Analytics-enhanced insights, the new avatar of Market Research is beginning to flaunt speedy results, minimal human dependency, and stunning agility in adapting to new research requirements. The market research world is in a state of stasis. As reported by Statista, the global market research revenue for 2016 was estimated at…

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Cyber attacks on organizational systems are growing at an alarming rate across the globe, sharply increasing the total cost of global data breaches. Ransomware, phishing emails, and DDoS attacks are some of the major cyber security threats faced by companies around the world. The US, UK, and China are countries most prone to cyber attacks…

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Over the recent years, the growth and uptake of ‘Cloud Computing’ technology has been phenomenal. Organizations have begun using ‘as-a-service’ computing resources – in the form of Infrastructure, Platform and Software, to provide value to their businesses. These three categories of cloud computing models, have drastically advanced and are redefining the way one views IT…

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Fitness trackers were speculated to be the next big category of consumer devices after smartphones. Smartphones have always had the capability to measure basic fitness parameters, such as counting of steps and number of calories burnt. However, companies such as Fitbit and Garmin capitalized on this growing fitness consciousness by launching bands, watches and other…

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We had a fabulous and productive time at the IIeX conference in Amsterdam this year. The Global Market Insights industry gathered over two days with a big focus this year on ‘new ideas and connections’. The conference lay out and event agenda, to manage and support over 40 individual exhibitors plus about 2,400 visitors, worked…

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Blueocean Market Intelligence heading towards Europe biggest event Insight Innovation eXchange 2017 We’re excited to announce that Blueocean Market Intelligence is an Exhibitors as well as Networking Sponsor at the Insight Innovation eXchange Europe scheduled on 20-21 February at Amsterdam’s historic Beurs van Berlage. Vice President Mike Page, will be one of the featured speakers…

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Customers are the invaluable ‘brand ambassadors’ for any business. We are living in an age where the customer holds the most power, so companies are embracing a customer-first mentality and aligning all activities in hopes to delight the customer. The more the customer is engaged and involved, the greater possibility of customer retention. Rather than…

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