The new customer manifesto being shaped by best-of-breed companies today like Netflix and Amazon tells us what customers are beginning to expect from all companies: Know me (who I am, what I like) Respond quickly (preferably real-time) Be where I want to be (I’ll choose the channel to engage, not you) Tell me what you…

Continue reading

How does one go about identifying the right set of keywords or search queries for a specific product category? How do we know that people have searched outside our prepared list? Zabi Ulla: We recommend leveraging the AIDA framework to perform keyword discovery. Build an initial list of keywords that consumers would search – Look…

Continue reading

It is a fine Thursday afternoon and lunch was pretty heavy. As a leader of a team of business analysts, you feel the week is just about to close on a right note. All of sudden, your Boss pings you from nowhere and wants to understand why the sales for the last quarter for an…

Continue reading

Webinar: Massive Operating Efficiencies of the Digital Customer Experience. Date: February 8, 2018. Sushant Ajmani, Vice President, Solutions and Consulting at Course5 intelligence shared his views on how organizations can exceed rising consumer expectations through the Digital Customer Experience (DCX). OVERVIEW: A confluence of digital and data capabilities is driving transformation across leading global business…

Continue reading

Fitness trackers were speculated to be the next big category of consumer devices after smartphones. Smartphones have always had the capability to measure basic fitness parameters, such as counting of steps and number of calories burnt. However, companies such as Fitbit and Garmin capitalized on this growing fitness consciousness by launching bands, watches and other…

Continue reading

Both Thanksgiving and Black Friday are rapidly approaching, and we have already started getting the sneak preview of 2016 deals. Last year, shoppers spent close to $4.45 billion online during this two-day period. Out of which, a whopping $2.72 billion was generated on Black Friday itself, which was 14% higher than 2014. A significant percentage of…

Continue reading

As we approach the end of 2016, we can call the year 2016 “Transformation Year for Business Intelligence Products Suite”. The year 2016 saw BI develop from an end-user perspective. The rise of self-service analytics, mobile analytics, use of HTML5, and integration of dashboard software changed the way information is accessed by the end-user. Improved…

Continue reading

Gone are the days when business analytics would bank on statistics alone. Besides the traditional probability theory and statistics, current machine learning techniques work in complete sync with linear algebra, graph theory, dynamic programming, multivariate calculus etc. As far as multivariate calculus is concerned, the different methods that lend support to machine learning algorithms are…

Continue reading

The democratization of data is shifting businesses towards self-service analytics. Self-service analytics enables non-tech savvy users or business users within an organization to access data for faster and informed decision making. However, the democratization of data comes with its set of problems that are causing concerns among businesses. According to a report by TechTarget, 61%…

Continue reading

Customer conversations and discussions in unstructured data sources are rich sources of insights. However, it continues to be a challenge to successfully extract specific information due to the amount of topics, wide variety of languages, and the context in which comments and reviews are being posted. Brands and services today are being increasingly judged by…

Continue reading