As a society, we all are on a transformation journey right now. In the last year alone, we had the trade war between China and the United States, protests in Hong Kong, and various climate change events, which created unforeseen problems. Just a few weeks ago, we all were living our usual busy lives. Now,…
Visitors to the lobby of Intel’s HQ are greeted by the following quote on the wall from Intel co-founder Robert Noyce: “Don’t be encumbered by the past. Go off and do something wonderful.” I walked by that quote many times when I worked at Intel and, more often than not, found my thinking expanded…
Setting up a high-performing analytics team that can address and manage diverse business expectations is not an easy task. At most times, when data shows any deviation from pre-conceived notions, in the business team’s mind, questions abound: “My sales benchmark is below average?” “Site visits cannot go down drastically – the data must be wrong…”…
The new customer manifesto being shaped by best-of-breed companies today like Netflix and Amazon tells us what customers are beginning to expect from all companies: Know me (who I am, what I like) Respond quickly (preferably real-time) Be where I want to be (I’ll choose the channel to engage, not you) Tell me what you…
How does one go about identifying the right set of keywords or search queries for a specific product category? How do we know that people have searched outside our prepared list? Zabi Ulla: We recommend leveraging the AIDA framework to perform keyword discovery. Build an initial list of keywords that consumers would search – Look…
It is a fine Thursday afternoon and lunch was pretty heavy. As a leader of a team of business analysts, you feel the week is just about to close on a right note. All of sudden, your Boss pings you from nowhere and wants to understand why the sales for the last quarter for an…
Webinar: Massive Operating Efficiencies of the Digital Customer Experience. Date: February 8, 2018. Sushant Ajmani, Vice President, Solutions and Consulting at Course5 intelligence shared his views on how organizations can exceed rising consumer expectations through the Digital Customer Experience (DCX). OVERVIEW: A confluence of digital and data capabilities is driving transformation across leading global business…
Fitness trackers were speculated to be the next big category of consumer devices after smartphones. Smartphones have always had the capability to measure basic fitness parameters, such as counting of steps and number of calories burnt. However, companies such as Fitbit and Garmin capitalized on this growing fitness consciousness by launching bands, watches and other…
Both Thanksgiving and Black Friday are rapidly approaching, and we have already started getting the sneak preview of 2016 deals. Last year, shoppers spent close to $4.45 billion online during this two-day period. Out of which, a whopping $2.72 billion was generated on Black Friday itself, which was 14% higher than 2014. A significant percentage of…
As we approach the end of 2016, we can call the year 2016 “Transformation Year for Business Intelligence Products Suite”. The year 2016 saw BI develop from an end-user perspective. The rise of self-service analytics, mobile analytics, use of HTML5, and integration of dashboard software changed the way information is accessed by the end-user. Improved…
