BlueoceanMI at Insight Innovation eXchange 2017
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BlueoceanMI at Insight Innovation eXchange 2017

Blueocean Market Intelligence heading towards Europe biggest event Insight Innovation eXchange 2017

We’re excited to announce that Blueocean Market Intelligence is an Exhibitors as well as Networking Sponsor at the Insight Innovation eXchange Europe scheduled on 20-21 February at Amsterdam’s historic Beurs van Berlage. Vice President Mike Page, will be one of the featured speakers and will share his unique insights on topic: “Storytelling and the Power of Data Visualization, Are They Really the Same Thing?

Imagined and organized by GreenBook, IIeX aims to bring together leaders that are driving the transformation of the research industry, with cutting-edge new technologies from both inside and outside the market research realm. This conference sets the stage for connections that help mash ideas and technology together, with the ultimate goal of bringing about the next revolution in marketing insights.

At IIeX, Blueocean Market Intelligence will introduce attendees to LiNK v3.5, the industry’s first end-to-end cloud based platform enabling enterprises to manage and “link” big data with primary market research. Combining a full suite of MR capabilities with data integration and reporting capabilities, Link can handle everything from single study reporting to advanced solutions for business problems that require multiple sources of data.

Utilized by Fortune 500 and 1000 companies worldwide, LiNK aggregates primary market research data that is typically siloed and seamlessly connects it to other sources, enabling integrated data analysis across brands, product lines, languages and geographies. As a result, companies can extract more meaningful insights that lead to better business performance.

LiNK v3.5 has a more powerful reporting interface, improved visuals and a suite of new tools for connecting survey data to general analysis and business intelligence. V3.5 introduces voice control for a whole new way to interact with your data. Users have the capabilities to:

  • Upload all data into a single repository regardless of the agency or collection method
  • Report on individual surveys instantly and build connections over time, offering complete flexibility
  • Manage data from a few surveys or tens of thousands
  • Collaborate on analysis, reports and data connections with advanced multi-user features
  • Prepare data for use in business intelligence platforms, such as Tableau or Spotfire
  • Use the LiNK API to upload survey metrics into other systems within the business

LiNK takes your primary research data and makes it accessible to all parts of your business, whether you need an executive dashboard or a complex data pull to an internal proprietary system. These enhancements help organizations become truly customer centric by providing an interactive and scalable platform for storing, integrating and reporting all your customer and market data.

To schedule an appointment at IIeX  EU2017, visit here