Research and analytics firm Blueocean Market Intelligence announced today the first edition results of the “2012 Social Media Effectiveness Index” (SEI), a global study assessing the social media effectiveness of Fortune 100 companies. It found brands with positive scores across multiple social media dimensions have the greatest potential for market leadership and influence over customer experiences.
The Blueocean Market Intelligence ranking methodology measured social media effectiveness by tracking each brand’s share of voice, customer engagement rate, customer touch rate, number of brand influencers and advocates, and net sentiment. It captured conversations on social networks and online communities worldwide, and demonstrated how companies can provide a higher level of customer engagement on digital channels by focusing on metrics that typically have the greatest business impact, such as revenue and brand value. Additionally, it measured the interactions between businesses and customers in social media, including how Facebook and Twitter drive customer engagement and purchase behavior.
“This is the most comprehensive assessment of social media performance among Fortune 100 brands to date,” said Blueocean Senior Vice President Prashant Parida. “The 2012 SEI captures the full breadth of social media use on a global scale, and provides a deeper understanding for how organizations should plan and measure their social media efforts.”
The following companies make up the 2012 SEI top 10:
- Honeywell International
- American International Group
- Express Scripts Holding
- Ingram Micro
- General Electric
- Walt Disney
“The top performers have higher scores across a combination of relevant social media attributes, and are best positioned to gain and retain customers and brand advocates in the social universe,”Parida added. “Businesses of all sizes can benefit from their experience and learn how to better harness social media technologies.”
To download the full report, including a detailed explanation of the ranking methodology, the complete SEI 100 and a compilation of top social media performers by industry, visitwww.blueoceansei100.com.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a leading next-generation services organization with a deep focus on market intelligence, social media and data analytics. Combining the talent, speed and cost benefits of a flat world, along with their experience in scalable delivery, Blueocean Market Intelligence delivers richer, more actionable insights to multi-nationals across all major industry sectors.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes over 500 professionals specializing in analytics, market intelligence, social media, mobile and emerging markets. To learn more, visit www.blueoceanmi.com.