Research departments are being hit with copious amounts of data every day – from primary market research, syndicated data, transactional data, social media etc. Synthesizing knowledge from the information river has become a necessity; a searchable repository and basic meta-analysis is just not good enough. Researchers and marketers need to understand the traits of good synthesizers and thought partners, and gain a true 360-degree view of the customer.
Delivering on the 360-degree view is not simply about having a unified database, but rather being able to pull together pieces of information that are relevant into an intuitive and rich view for aiding with business decisions. Join Kumar Mehta, Ph.D., Chief Executive Officer of Blueocean Market Intelligence as he presents “Superior Insights Through Information Integration: Putting 360 Into Practice” as part of the North America Insight Innovation Exchange event on June 16-18, 2014. This session will:
- Provide an insightful overview about the future of research and the evolution towards synthesis.
- Using real case studies, reveal how to apply a holistic 360 approach to produce better insights and achieve greater business impact.
- Discuss common myths surrounding typical departmental challenges – time, money, access when applying this integrated approach.
- Share recommendations for how research departments can gain maximum value from the data and information they have in their possession.
IIeX is solely focused on advancing the business value of insights, and they showcase the very best in market research with a focus on technology innovation, thought leadership, collaboration and networking. Definitely one of the year’s hottest research events in a very cool city. We hope you can join us and other innovators next month in Atlanta. Don’t forget to stay tuned to our Blue Blog, Facebook and Twitter account for more details and other announcements.