"I strongly feel that traditional behavior and consumption patterns are archaic. Marketing strategies should not be only metrics oriented but more on the lines of persona based marketing wherein-- the consumers likes, dislikes, purchasing patterns is taken into consideration. It takes a targeted approach to be able to stand out. It always comes down to building meaningful relationships. Over 9 years of experience in Marketing and Advertising. Strong track record in gathering industry and competitive insights to inform programmatic efforts, and develop marketing strategies to drive targeted gains."