Engaging Social Media taking over age-old bottlenecks

Sahan Narahari

Assistant Manager- Corporate Marketing

"I strongly feel that traditional behavior and consumption patterns are archaic. Marketing strategies should not be only metrics oriented but more on the lines of persona based marketing wherein-- the consumers likes, dislikes, purchasing patterns is taken into consideration. It takes a targeted approach to be able to stand out. It always comes down to building meaningful relationships. Over 9 years of experience in Marketing and Advertising. Strong track record in gathering industry and competitive insights to inform programmatic efforts, and develop marketing strategies to drive targeted gains."