With the world getting “social” & organizations taking every step to catch presence on social media, we still see organizations working in silos due to their age old structure. Today, teams within an organization can no longer work towards their little part of the big picture. In an age when customers are of paramount importance,…

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SEI 20 from blueocean market intelligence ranks social media performance of top 20 Indian companies using Big Data to study Customer Engagement blueocean market intelligence unveiled today the results of its ‘2013 Social Effectiveness Index (SEI) 20’, a nationwide study accessing the Social Media Effectiveness of 20 of India’s Most Admired Companies (Fortune India-The Hay group…

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Research and analytics firm Blueocean Market Intelligence announced today the first edition results of the “2012 Social Media Effectiveness Index” (SEI), a global study assessing the social media effectiveness of Fortune 100 companies. It found brands with positive scores across multiple social media dimensions have the greatest potential for market leadership and influence over customer experiences. The Blueocean…

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