The Pharma industry is one of the most challenging industries globally; not just in terms  of huge investment in product (drug) development but also in terms of market access and end-customer (patient) adoption. These challenges are driven by the heavy regulation of both product development and commercialization. The variance in the therapeutic effects in real world…

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  If you think the ‘Digital’ world is moving faster than you are, don’t worry you are not the only one! On one side we see how Facebook and twitter are adding millions of users at a scorching pace, how Youtube is transforming media & entertainment by streaming audio and video real-time and how youngsters…

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