Advice to Startups in Market Research: Augment, Don’t Dismantle

Manish Mittal

Senior Vice President – Research – AI

Manish has close to two decades of experience across market research and analytics. In the past decade, he has held several leadership positions with the responsibility of driving business expansion and innovative business solutions based on Artificial Intelligence and other leading technologies. Manish co-founded MarketGate Dimensions, a market research firm which was sold to Publics Groupe in 2012. He is a recognized expert in the industries of research and analytics and is a frequent speaker at industry conferences such as ESOMAR, TMRE, ILC, R&R, MRSI, and World Marketing Congress. He is frequently invited for guest lectures at leading management institutes in India.