I’m often asked to provide advice to startups in the space of market research. With the experience of starting a market research company (which was later sold to Publicis Groupe in 2012) and now being deeply involved in heading the AI-driven research at Course5 Intelligence, I can vouch that I have seen and been part…

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At IIeX North America this year, I was interviewed by my friend and longtime industry watcher, Jamin Brazil, about trends in the market research space. An interesting topic that came up was the question of scaling versus growth for businesses. In the past century, a lot of businesses grew big by scaling. A great example…

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