The proliferation of information technology , communication platforms and the new found mobility of the Internet of Things (IoT) have together transformed the way research and insights are used by decision makers at all levels across industry sectors. The information revolution is here. Are you prepared? Over 1,300 leaders across market research, consumer insights, strategy,…
Across industries, and especially in recent trying economic times, organizations are becoming leaner and less able to respond to the myriad of requests coming from their business partners. Research professionals are under immense pressure to deliver value and measurable business impact in record speed. However, they can be so busy “conducting” research that they often…
We live in a multi-dimensional world with organizations having to cope with increasingly larger volumes of data and resources. In order to generate deep insights with transformational impact, it’s critical that organizations move beyond data silos, searchable repositories and basic meta-analysis. Different from its traditional counterpart, an integrated approach to data involves: (1) maximizing the…
First, I want to thank David Parker a friend and former Microsoft colleague who is currently Senior Program Officer at the Bill and Melinda Gates Foundation for sharing his insights and material on a significant project driven by the Gates Foundation.
I can’t count how many market research managers I have met, or even managed that haven’t spoken to a customer personally in years. These folks are supposed to be the” voice of the customer”, but that voice often comes from survey data or from behind a one way mirror. If you work in a market…
