Setting up a high-performing analytics team that can address and manage diverse business expectations is not an easy task. At most times, when data shows any deviation from pre-conceived notions, in the business team’s mind, questions abound: “My sales benchmark is below average?” “Site visits cannot go down drastically – the data must be wrong…”…

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Technology has today become an indispensable part of daily life and is used for even the simplest of things like reading the morning news or navigating to work. Consumers are using technology at every step of their purchase journey to make more informed purchase decisions. Today, a typical consumer could be checking a product in-store…

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“The future is already here — it’s just not very evenly distributed.”  – William Gibson. The initial years of this decade were an inflection point in business history. The determinants of business success changed irrevocably due to two major technological shifts: (a) the coming-of-age of technologies like Big Data, Cloud Computing, Social Media and Mobile…

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The new customer manifesto being shaped by best-of-breed companies today like Netflix and Amazon tells us what customers are beginning to expect from all companies: Know me (who I am, what I like) Respond quickly (preferably real-time) Be where I want to be (I’ll choose the channel to engage, not you) Tell me what you…

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Light Fidelity (Li-Fi) is an emerging technology in the digital communications industry that will unlock new business models and use cases in multiple industry verticals, and create a significant impact on different stakeholders. Most households, offices, and individuals around the world today connect to the internet using Wi-Fi and many face connectivity or speed issues.…

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As digital devices proliferate more and more into people’s homes and lives, consumers’ digital habits are changing at a very fast pace. They are spending more time than ever, hooked to these devices. These digital consumers crave experiences that are personal, unique and uncluttered. Companies are exploiting this opportunity to increase their bottom line through…

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How does one go about identifying the right set of keywords or search queries for a specific product category? How do we know that people have searched outside our prepared list? Zabi Ulla: We recommend leveraging the AIDA framework to perform keyword discovery. Build an initial list of keywords that consumers would search – Look…

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I’m often asked to provide advice to startups in the space of market research. With the experience of starting a market research company (which was later sold to Publicis Groupe in 2012) and now being deeply involved in heading the AI-driven research at Course5 Intelligence, I can vouch that I have seen and been part…

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In the world of business, Artificial Intelligence has started to trade hype for reality. Where the possibilities of AI were exciting to imagine, today businesses have started to use stable, robust, and sustainable forms of AI in various business processes to reduce costs and gain efficiencies. The market research industry has adopted various non-AI technologies…

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From the IT-led, semantic-layer-based approach of traditional Business Intelligence (BI) tools to today’s easy-to-use visual data discovery tools, BI and Analytics have come a long way in the past 10 years. These tools have significantly transformed the business scene and changed the way organizations function. However, business users have realized that even though these visualizations…

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