At IIeX North America this year, I was interviewed by my friend and longtime industry watcher, Jamin Brazil, about trends in the market research space. An interesting topic that came up was the question of scaling versus growth for businesses. In the past century, a lot of businesses grew big by scaling. A great example…

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Manufacturers have advanced their technology portfolio while entering a new era of technology. This era has emerged with major technology advancements, such as Nanotechnology, for the benefit of the consumers. Nanotechnology can reduce the size of the molecule dimensions and tolerances to less than 100 nm and reduce the size of the product without affecting…

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The promotions page on any website during an offer period, may it be Thanksgiving, Cyber Monday or even Ester has tons of products scattered across the page. There could be multiple business rules governing the position of the products. Couple of scenarios that we usually come across: Products are just scattered across the page with…

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Earlier this month we had the pleasure of attending and presenting at the annual event held in Amsterdam – Unleashing Digital Customer Experience (DCX). It is a running theme that has been crossing all industries and sectors, as the importance of paying attention to your customers and attending to their priorities and attention is becoming…

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Another year ‘2018’ has gone by and yet there is no trace of any other cloud player able to rival the three major cloud computing juggernauts – AWS, Google and Microsoft. Year after year, the pace at which these players launch services, products, features, etc., continues to remain the same, with no signs of them…

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It is a fine Thursday afternoon and lunch was pretty heavy. As a leader of a team of business analysts, you feel the week is just about to close on a right note. All of sudden, your Boss pings you from nowhere and wants to understand why the sales for the last quarter for an…

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Voice has emerged as the new interface with machines. Google estimated that, in 2018, nearly 20% of total web searches were through voice, a number that is set to increase in the coming years. Therefore the Voice Assistant, which gained popularity in the consumer electronics industry, has begun to make its way into enterprises as…

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