The new customer manifesto being shaped by best-of-breed companies today like Netflix and Amazon tells us what customers are beginning to expect from all companies: Know me (who I am, what I like) Respond quickly (preferably real-time) Be where I want to be (I’ll choose the channel to engage, not you) Tell me what you…

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Light Fidelity (Li-Fi) is an emerging technology in the digital communications industry that will unlock new business models and use cases in multiple industry verticals, and create a significant impact on different stakeholders. Most households, offices, and individuals around the world today connect to the internet using Wi-Fi and many face connectivity or speed issues.…

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As digital devices proliferate more and more into people’s homes and lives, consumers’ digital habits are changing at a very fast pace. They are spending more time than ever, hooked to these devices. These digital consumers crave experiences that are personal, unique and uncluttered. Companies are exploiting this opportunity to increase their bottom line through…

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How does one go about identifying the right set of keywords or search queries for a specific product category? How do we know that people have searched outside our prepared list? Zabi Ulla: We recommend leveraging the AIDA framework to perform keyword discovery. Build an initial list of keywords that consumers would search – Look…

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I’m often asked to provide advice to startups in the space of market research. With the experience of starting a market research company (which was later sold to Publicis Groupe in 2012) and now being deeply involved in heading the AI-driven research at Course5 Intelligence, I can vouch that I have seen and been part…

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In the world of business, Artificial Intelligence has started to trade hype for reality. Where the possibilities of AI were exciting to imagine, today businesses have started to use stable, robust, and sustainable forms of AI in various business processes to reduce costs and gain efficiencies. The market research industry has adopted various non-AI technologies…

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From the IT-led, semantic-layer-based approach of traditional Business Intelligence (BI) tools to today’s easy-to-use visual data discovery tools, BI and Analytics have come a long way in the past 10 years. These tools have significantly transformed the business scene and changed the way organizations function. However, business users have realized that even though these visualizations…

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These are great times for business intelligence and analytics practice teams. We have never seen so many variables aligned to enable the opportunity for data- and insight-driven business. There are more data sources, greater computing power, cheaper storage, better information management, and more intuitive analytical technologies. Yet, in spite of available technologies and practices, many…

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At IIeX North America this year, I was interviewed by my friend and longtime industry watcher, Jamin Brazil, about trends in the market research space. An interesting topic that came up was the question of scaling versus growth for businesses. In the past century, a lot of businesses grew big by scaling. A great example…

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Manufacturers have advanced their technology portfolio while entering a new era of technology. This era has emerged with major technology advancements, such as Nanotechnology, for the benefit of the consumers. Nanotechnology can reduce the size of the molecule dimensions and tolerances to less than 100 nm and reduce the size of the product without affecting…

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