Today’s customer is spoilt for choice and swamped with information. To keep this customer engaged is a tall order for any retail business who needs to keep a 24/7 focus on multiple factors including organizational strategy, customer data, competitor moves, and market forces such as planned and unforeseen events. Some basic factors that need to…

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From AI-driven automation to Digital Analytics-enhanced insights, the new avatar of Market Research is beginning to flaunt speedy results, minimal human dependency, and stunning agility in adapting to new research requirements. The market research world is in a state of stasis. As reported by Statista, the global market research revenue for 2016 was estimated at…

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These are some of the Frequently Asked Questions about Digital Customer Experience that I have come across in my experience. I hope these are helpful in getting you started on your DCX journey. What are the key strategic business drivers behind the Digital Customer Experience program? Based on our experience working with Fortune 500 enterprises…

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Blueocean Market Intelligence’s dynamic duo Sushant Ajmani, VP-Consulting, and Joseph Sursock, SVP-Sales, Europe, will be speaking at Unleashing Digital Customer Experience at Amsterdam on 18th May Behind the scenes inside most organizations, Digital Customer Experience is like a giant amorphous entity with incongruous parts and appendages, somehow plodding on through an avalanche of diverse data,…

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Webinar: Massive Operating Efficiencies of the Digital Customer Experience. Date: February 8, 2018. Sushant Ajmani, Vice President, Solutions and Consulting at Course5 intelligence shared his views on how organizations can exceed rising consumer expectations through the Digital Customer Experience (DCX). OVERVIEW: A confluence of digital and data capabilities is driving transformation across leading global business…

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It’s that time of the year when shoppers are out doing other things and there’s not much for you to do. Think again. In the digital age, there is no off-peak season. Rich and valuable data on consumer and competitor activity is continually being generated and businesses only need to watch and listen to make…

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