Cyber attacks on organizational systems are growing at an alarming rate across the globe, sharply increasing the total cost of global data breaches. Ransomware, phishing emails, and DDoS attacks are some of the major cyber security threats faced by companies around the world. The US, UK, and China are countries most prone to cyber attacks…

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It’s only been 28 years since Tim Berners-Lee gave ‘World Wide Web’ to the World. But in this little duration, the internet has already become an integral part of everyday life for most of the world’s population resulting in penetration of social media in everyone’s life. Till now Marketing Mix for determining product strategy and…

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It’s back to school season 2017! The second largest spending holiday which excites children and parents alike is here and is expected to be bigger than ever. If you are running behind in launching your back-to-school promotions, it is nothing to worry about. As per the National Retail Federation, parents strategically wait until the last…

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Blueocean takes a very comprehensive and structured approach when it comes to identifying, defining, and profiling segments within a product category. While most companies focus their approaches to segmentation on lifestyle/psychographic variables and needs, Blueocean’s approach is multidimensional and integrating. Fundamentally we believe that purchase decisions within a category are based on a multidimensional gestalt…

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As our marketing ecosystem is getting intricate and evolved year over year, we are seeing the consumer buying journeys getting extended and complex, which is putting a lot of pressure on the acquisition, content, CRM and re-marketing teams to maintain a consistent and streamlined messaging across all top of the funnel and bottom-line channels, without…

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Over the recent years, the growth and uptake of ‘Cloud Computing’ technology has been phenomenal. Organizations have begun using ‘as-a-service’ computing resources – in the form of Infrastructure, Platform and Software, to provide value to their businesses. These three categories of cloud computing models, have drastically advanced and are redefining the way one views IT…

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Fitness trackers were speculated to be the next big category of consumer devices after smartphones. Smartphones have always had the capability to measure basic fitness parameters, such as counting of steps and number of calories burnt. However, companies such as Fitbit and Garmin capitalized on this growing fitness consciousness by launching bands, watches and other…

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We had a fabulous and productive time at the IIeX conference in Amsterdam this year. The Global Market Insights industry gathered over two days with a big focus this year on ‘new ideas and connections’. The conference lay out and event agenda, to manage and support over 40 individual exhibitors plus about 2,400 visitors, worked…

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In February 2016, Zika virus was declared as a Public Health Emergency of International Concern (PHEIC) by WHO due to its potential harm to fetuses. The virus was widely unknown until recently since its discovery in 1947 in the Zika forest of Uganda. Zika virus, a flu-like virus, is mainly spread by female mosquitoes of…

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Blueocean Market Intelligence is proud to be a repeat exhibitor at the Pharma CI events. Pharma CI Europe 2017 Conference in Prague scheduled on 20-22 February 2017 will have the biggest gathering with all pharmaceutical competitive intelligence executives involved in decision making. You will find superior speakers and panellists as well as the world’s leading…

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