By Savitha Chinnadurai and Kiran Nandavarapu In our previous blog entry, we described what exactly is  carbon footprint and the growth of carbon footprint from the Information and Communication Technology (ICT) sector. Now, let us discuss what vendors and environment preservation associations are doing to reduce GHG emissions, or to move towards a “no carbon” environment. We…

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By Savitha Chinnadurai and Kiran Nandavarapu Greenhouse gas (GHG) emission is a major contributor  to global warming. GHG emissions consist of different gases, such as carbon, methane etc., among which carbon accounts for approximately 70%.. An important measure of GHG emissions is the concept of “carbon footprint,” defined as the total amount of carbon and its equivalents…

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The 2015 Market Research Event in Orlando was as hot as ever this year with hundreds of insights professionals gathering to expand their networks and enhance their skillsets with new connections. Blueocean Market Intelligence was honored to be one of this year’s featured keynote speakers and shared the stage with Microsoft for a compelling presentation…

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The excitement is building – only a few more days until The Market Research Event in Orlando. While you probably have a busy week planned, consider adding these items to your to-do list: Bonus Time with Seth Godin, Keynote Presenter, Best Selling Author and Marketing Guru Directly after Seth Godin’s keynote on Monday, join Kumar…

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In less than two weeks, over 1,300 people from across market research, consumer insights, strategy, innovation, marketing, analytics, customer experience and more will convene in Orlando for the research event of the year. Outside of our keynote with Microsoft on Wednesday morning, Blueocean Market Intelligence is particularly excited to share with attendees the latest major…

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Volatility, uncertainty, complexity, and ambiguity can best describe the macro environment governing business decisions today. In this volatile environment, forward thinking organizations are recognizing data as a strategic asset and leveraging it to strengthen their competitive advantage. Data Analytics supports strategic decision making by providing data driven insights about products, customers, competitors and any aspect…

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Data scientists, fast computers, and advanced softwares are replacing traditional decisional making processes and disrupting tried-and-trusted traditional consulting methodologies, with Big Data being one of the main forces of disruption. Disruption, or fundamental changes to an industry, has affected many traditional businesses over the past years. Over the years we have witnessed a complete change…

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The market research landscape has changed tremendously with the emergence of technology and connectivity habits of consumers. There is no sign of things slowing down with today’s hyperconnected customers expecting high responsiveness from their product vendors and service providers. Perhaps American philosopher Alan Watts said it best, “the only way to make sense out of…

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Card association or networks, such as Visa, MasterCard, and banks that have been traditionally important entities in the payments landscape, are now at the cusp of digital disruption.  As mentioned in our previous post, competitive threats are no longer coming just from industry peers, but from disrupters across other industries. Mobile devices manufacturers, platform providers…

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Over the last decade, technology has touched nearly every aspect of our lives.  The digital revolution brought upon by the internet, mobile devices, telecommunications and cloud computing have made the biggest impact on our personal, professional and social lives.  The next stage of transformation of business will come from the universal adoption of mobile wallets…

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