Are you attending the Shop.org Summit this month in Seattle and looking to meet NEW digital partners? One that can solve for your complex retail issues with unique solutions? One that can tell you what works, what’s new and what’s coming around the corner for digital? Look no more and head over to the Blueocean…

Continue reading

Blueocean Market Intelligence has been associated with Pharma CI for a long time now. The simple fact that it is the biggest gathering of all pharmaceutical competitive intelligence executives makes it, the chosen one. It is a gathering of superior speakers and panelists, world’s leading experts and analysts discussing relevant issues and sharing insights in…

Continue reading

The mobile app market is booming with Google and Apple offering more than 700,000 applications within their app stores respectively (WSJ, 2013). This unprecedented rise in popularity of mobile applications is inadvertently linked to the explosive growth in smartphone and tablet sales worldwide. More and more people prefer to go online through mobile devices to…

Continue reading

Competitive advantage, a classic theory in strategic management assumes the firm to outdo competition upon developing a set of resources and capabilities which satisfy the VRIO framework (V-Valuable, R- Rare, I-Inimitable, O-Organized to capture value).  In the age of transient competitive advantagecompanies have realized that it is difficult to build a sustainable advantage and are…

Continue reading

Twitter has been around in the Internet space for quite some-time now. From 2008, we have been seeing the exponential rise of the 140 character driven social networking site from being used for personal connection with friends and others to being harnessed for real-time news and source of information. Over time, we have seen the…

Continue reading

Facebook recently has started giving more reasons to marketers for making the social network an ideal advertising and research platform. With more than 1 billion users on Facebook worldwide, there is no doubt that we are sitting on a gold mine of data when it comes to activity and preferences of potential & current customers.…

Continue reading

As a Speaker and Sponsor, Blueocean Market Intelligence is excited to join other corporate researchers and practitioners at the Market Research Exchange next month in Austin on June 22-24. While there is certainly a myriad of other research conferences to choose from (and some quite worthwhile), we like the atypical format of the Market Research…

Continue reading

With our lives becoming increasingly data-oriented, Analytics has proved beyond useful in strategic business decisions. The Big Data market is flourishing, where organizations as well as public bodies seek to enhance their competitive advantage by better understanding the ever-growing complexities of data. Statistics has always been the backbone of Analytics and data science. However, that…

Continue reading

Research departments are being hit with copious amounts of data every day – from primary market research, syndicated data, transactional data, social media etc. Synthesizing knowledge from the information river has become a necessity; a searchable repository and basic meta-analysis is just not good enough. Researchers and marketers need to understand the traits of good…

Continue reading

As a Gold Sponsor, Blueocean Market Intelligence is excited to join other top predictive analytics experts, practitioners, authors and business thought leaders at Predictive Analytics World (PAW) in Chicago on June 16-19. As one of the top Big Data events in the country, the PAW events are always a must-attend for our team. They showcase…

Continue reading