By Anil Damodaran and Richa Misra Generation Z represents those born after the Millennials or Gen Y between the years of 1995-2010. They are also referred to as the Digital Natives, Gen Tech, Internet Generation, or iGeneration, primarily for their level of comfort with technology. Since Gen Z constitute nearly a quarter of the world…

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Authors: Anil Damodaran, Navin Nayanar, Girish Raichur The launch of the Apple Watch signaled the beginning of a mainstream post-mobile world. The market is now ready for the next big thing – wearables. The aim of technology has always been to extend our capabilities in the simplest possible ways. While smartphones have done a great…

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Only two more days left until leading experts and analytics professionals make their way over to the University of San Francisco for the Digital Analytics Association  Symposium. The digital world is already buzzing, check out this quick compilation from the Twitter sphere: @kristaseiden: “Mobile is temporary, it’s preparing us for a ubiquitous data experience” @justincutroni…

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A little over one week and counting until the Digital Analytics Association San Francisco Symposium! As a sponsor, Blueocean Market Intelligence is excited to participate, alongside many, in a day of analytics sharing and learning. We have some great ideas around Big Data for organizations to put into practice. In keeping with the Symposium topic,…

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Blueocean Market Intelligence is proud to be a One Star sponsor at Digital Analytics Association’s San Francisco Symposium next month. Designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals, these symposiums bring everyone together for a day of learning and networking. We are excited to join world-class speakers and…

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By Anil Damodaran and Satpal Daryanani In our earlier piece, we explored wristable devices and identified a few key enablers that will help the wristable evolve to a wider consumer electronic device. In this blog entry, we will identify a number of devices that could help wristables make that shift:   Sony Core The Sony…

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Hot in the heels of the Google Nexus 9, Cupertino giant Apple unveiled the latest iteration of its flagship tablet on Thursday to polite applause rather than a standing ovation. Analysts were slightly underwhelmed with the iPad Air 2 stating that while the upgrades to the device were much needed, they were expecting more from…

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Blueocean Market Intelligence is excited to participate as a sponsor and presenter at The Market Research Event (TMRE) on October 20-22, 2014 at the Boca Raton Resort & Club. Simply put, the TMRE stage has superior speakers and panellists, including leading experts and analysts discussing the most relevant issues to the market research industry today,…

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By Anil Damodaran and Satpal Daryanani The growth of wearable technology has escalated over the last few years. Conservative estimates predict that 100 million wearable units will be shipped this year with the overall market estimated to be about $12 billion. Most of the current and short term future market growth will come from wristables,…

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Only a few more days until leading retailers and industry partners find their way to Seattle for the Shop.org Summit. Folks are already talking up this great event as there is so much to look forward to. Here is a quick compilation from the Twittersphere: @RetailProphet: If Our Data Is Currency, Who’s The Bank?, @chadswhite:…

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