The Pharma industry is one of the most challenging industries globally; not just in terms  of huge investment in product (drug) development but also in terms of market access and end-customer (patient) adoption. These challenges are driven by the heavy regulation of both product development and commercialization. The variance in the therapeutic effects in real world…

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The zeitgeist of marketing has updated with the world to the 2.0 status. The raw energy and passion of the net (new) gen marketers, belonging to the millennial group (aged 16-34), has turned around the already dynamic field of marketing. They are different, yet they seem to possess the cultural intelligence and media literacy to…

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  The social landscape is evolving and is turning out to be the new frontier in customer relationship management. Organizations are actively involved in optimizing the power of social interactions in a bid to engage with customer segments online. What’s notable is that consumers are not the same and tend to have varied needs, tastes…

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Client : A telecom services provider Assessed and Strategized by Blueocean Market Intelligence – Social Media The Opportunity Social channels are an important source for customer reviews – positive or negative. For a brand, its positive reviews are easy marketing opportunities and negative reviews become product improvement/customer service tickets. Similar reviews of its competitors can reveal…

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Social media has emerged as a vital component of an organization’s communication and promotional activities. Is there any other crucial use companies are missing? A study by DMS Consulting Inc. (2011) found that over 70% of customer interactions on social media platforms were related to customer service. This key channel, however, requires a customized approach…

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Client: Fortune 100 Global Technology Company Assessed and Strategized by Blueocean Market Intelligence – Social Media Being well along the line of social media evolution, this fortune 100 company had its presence across various social media channels such as Facebook, Twitter and such like. However, it needed to put its foot down and tame the…

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“One size does not fit all” holds good for B2B vs. B2C social media metrics. Because B2C businesses seek to sell one to many and B2B sells one to one, the key metrics are likely to differ. For instance, e-commerce site considers traffic, source and conversions as important metrics, while, a business solutions company, is likely to…

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Big or small – almost every brand that you know would have a brand page on Facebook. Marketers look at Facebook as a very important channel that enables the brand to communicate with their fans and build their fanbase. Facebook is, of course, not alone in the social universe. Other social channels like Twitter, LinkedIn,…

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In today’s dynamic business world it has become essential to use techniques to schedule appropriate timing for social media engagement to maximise your content exposure and garner responses. Kissmetrics revealed some valuable information for community managers to understand the science of social media timing. Nearly 50% of the US population is in the Eastern Time…

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  If you think the ‘Digital’ world is moving faster than you are, don’t worry you are not the only one! On one side we see how Facebook and twitter are adding millions of users at a scorching pace, how Youtube is transforming media & entertainment by streaming audio and video real-time and how youngsters…

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