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The Applied AI Landscape
AI is dramatically changing the way people live and businesses operate which, in turn, increases the pressure on organizations to innovate and stay competitive. At Course5, we see AI as an opportunity that can benefit everyone. Course5 enables businesses worldwide to compete more effectively by operationalizing AI with secure, governed, and scalable strategies. Our self-service AI-based solutions feature a no-code, cloud-ready interface for citizen data scientists to discover trends, create predictive models, leverage natural language processing, and more. Businesses can leverage the full power of analytics and AI throughout their data lifecycle, driving next-level business results.
Course5 helps organizations find answers to some of their most pertinent questions: What is a good starting point for our AI journey? What are the right use cases? How can AI-based systems be made more explainable to overcome adoption barriers? To name but a few.
How Course5’s Applied AI Solutions Help
Increased productivity and operational efficiency through automation and optimization of BAU processes
Faster business decisions based on output from cognitive AI technologies
Superior customer experience with elevated levels of personalization across multiple devices
Actionable intelligence through interpretation of unlocked, unstructured data
Purpose-driven AI Solutions that span a wide range of uses
Course5 Next Best Step
An AI-powered recommendation engine with an orchestration platform that enables ecommerce teams to personalize outreach across multiple channels such as website, mobile app, and email; ready for out-of-the-box implementations with real-time A/B testing for fast experimentation and deployment
Course5 Digital Media Optimization
An Integrated Marketing Measurement and Optimization solution that enables tactical and strategic decision-making, war-gaming, and scenario planning in marketing execution; helps maximize returns on marketing expenditures by determining the optimal combination of advertising and targeted campaigns across channels (offline and online) and media (traditional, digital, and social)
An AI-powered pricing and promotion recommendation solution tailored for hi-tech and retail industries; helps online campaign managers perform scenario testing by varying the prices of different configurations based on forecasted demand to maximize revenue and simulate competitor price variations to empower business users to test multiple strategies
Digital Forecasting and Optimizing
An AI-powered solution focused on tracking trends and themes to forecast demand for latent drivers impacting the category or sector; predicts product demand and optimizes digital spending for a specific product or category
Custom AI Solutions
An integrated approach to help organizations build and co-innovate on solutions with Course5’s experts and accelerators; Course5 currently supports the management and scaling of custom AI solutions for customers worldwide
Customers Seeing Success with Course5
Customers Seeing Success with Course5
“Our ecommerce marketing team was looking to identify the most effective media channels to increase sales in multiple categories. We partnered with Course5 to identify the most effective marketing channels and feed the insights in our media buying process. Course5’s solution provided guidance to re-allocate our marketing budget and focus on the right channels to combat the steady decline in sales in key categories. It provided powerful insights in understanding the cross-pollination across TV, radio and digital advertisements, and helped optimize trade and consumer promotions, to improve sales.”
GLOBAL HEAD - ECOMMERCE, A MULTINATIONAL TECHNOLOGY COMPANY
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