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Quick But Not Dirty: Agile Research Challenges and the Way Forward

Market Research and Insights departments are increasingly moving towards agile platforms and processes to optimize impact. Agile market research is a powerful tool to validate new business ideas before crucial investments are made and keep a real-time pulse on a company’s existing and potential customers.

In this webinar brought to you by Course5 Intelligence in partnership with Colgate-Palmolive, we will address key questions and challenges around agile market research:

  • Is adopting different agile platforms and technologies enough?
  • Why agility is not just about streamlining the processes or using new methodologies; it involves a different mindset and organizational acceptance
  • Why do many teams still find it hard to deploy agile research and run agile programs while optimizing impact?
  • Over-reliance on a single platform and over-engineering of research - the roadblocks
  • How inadequate usage of technology curbs the scalability of agile programs

This webinar will provide Market Research and Insights teams with perspectives on how to address these challenges and achieve sustainable business success.

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Christian Niederauer

Director Strategic Insights & Consumer Affairs at Colgate-Palmolive, Europe


Silky Rout

Associate Vice President, Course5 Intelligence


Joseph Sursock

Senior Vice President - Client Services, Europe, Course5 Intelligence