Quick But Not Dirty: Agile Research Challenges and the Way Forward

Market Research and Insights departments are increasingly moving towards agile platforms and processes to optimize impact. Agile market research is a powerful tool to validate new business ideas before crucial investments are made and keep a real-time pulse on a company’s existing and potential customers.

In this webinar brought to you by Course5 Intelligence in partnership with Colgate-Palmolive, we will address key questions and challenges around agile market research:

  • Is adopting different agile platforms and technologies enough?
  • Why agility is not just about streamlining the processes or using new methodologies; it involves a different mindset and organizational acceptance
  • Why do many teams still find it hard to deploy agile research and run agile programs while optimizing impact?
  • Over-reliance on a single platform and over-engineering of research – the roadblocks
  • How inadequate usage of technology curbs the scalability of agile programs

This webinar will provide Market Research and Insights teams with perspectives on how to address these challenges and achieve sustainable business success.

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Presenter
Christian Niederauer

Director Strategic Insights & Consumer Affairs at Colgate-Palmolive, Europe

Christian Niederauer
- Director Strategic Insights & Consumer Affairs at Colgate-Palmolive, Europe

Christian is a passionate and authentic senior business leader with a proven track record of positively influencing strategic decision making across functions by driving a more people centric mindset for some of the most iconic and penetrated brands in consumer health as well as personal care. His ability to transform data to insights to action stems from 15 years of thought leadership across various industries and from many different perspectives like academic research, strategy consultancy as well as consumer & business insights in global, regional and local roles.

Since joining Colgate-Palmolive in 2019 Christian is heading up the European Insights organization with focus on implementing a more people centric approach using agile tools and new technologies. Prior to Colgate, Christian worked 7 years for Reckitt-Benckiser (now Reckitt since a week!) and his last position there was Global Insights Director for Health Wellness & Transformation.

Presenter
Silky Rout

Associate Vice President, Course5 Intelligence

Silky Rout
- Associate Vice President, Course5 Intelligence

Silky is an ardent insights and analytics professional with 17 years experience of working with global clients in CPG and technology; Colgate Palmolive, PepsiCo, Microsoft, and Nokia to name a few. An experienced leader and a people’s person with a proven record of handling large teams and delivering the highest level of customer satisfaction.

At Course5, she is responsible for managing global delivery models and teams to help the Market Insights divisions of the clients to disaggregate the market research cycle and deliver integrated insights that helps them drive a better speed and ROI on research investments and being better business consultants for their organization. She leads a team of 90+ analysts who analyse traditional and agile surveys, syndicated research, transactional, digital, and social data to provide integrated and actionable insights to the clients.

Presenter
Joseph Sursock

Senior Vice President - Client Services (Europe)

Joseph Sursock
- Senior Vice President - Client Services (Europe)

Joseph Sursock is a highly knowledgeable and progressive sales and marketing professional with over 20 years business experience. As Senior Vice President of Course5 , Joseph is responsible for strategies and growth for the company’s solutions in omnichannel marketing, customer and market intelligence, and big data analytics across Europe. As a strategic manager working with enterprise solutions in leading vertical industries, Sursock previously led multi-region business units in both software and services organizations. He has delivered complex, process-based solutions in areas such as marketing analytics; customer relationship management; ecommerce management; competitive benchmarking and analytics for Retail, eTail, Technology, and FSI; higher value process outsourcing; business systems application development; Anti Money Laundering (AML) for banking and telecommunications; and intelligence-based investigation solutions. Most recently, Joseph continues to support FTSE500 clients with their digital transformation programs. He comes with a multi-cultural background, can speak several languages and holds a Bachelor of Science from Leeds University and an MBA from Bradford University School of Management.